Seville looks to the future of audiovisuals in Ultra High Definition at the 4K Summit

On November 5 and 6, Seville will host the first world summit of 4K-Ultra High Definition (UHD), the image and sound quality that multiplies HD by four and will revolutionize cinema and television.

On the banks of the Guadalquivir, at the Hotel Ribera de Triana (Seville), 56 experts from technology companies and content producers from more than ten countries will share their experiences at the 4k Summit, a forum organized by the production company Medina Media (leader in the commitment to UHD in Spain).

Durante el encuentro, que cuenta con Panorama Audiovisual como media partner, los asistentes disfrutarán de proyecciones 4K de productoras de Brasil, Francia, México, Australia, Holanda, Argentina, Alemania y España que serán comentadas por los propios productores. También los asistentes podrán ver transmisiones de 4K en directo vía satélite, TDT e Internet.

At the same time, personalized Workshops will be developed with free access for professionals in which they will be able to learn how the latest 4K equipment from Canon, Dolby, FilmLight and SGO works. These equipment have been shown at the IBC in Amsterdam, and have been used in films such as Star Wars VII, The Hobbit, The Minimum Island or the latest installment of Mission Impossible, and will be exhibited within a week in Seville within the framework of the 4K Summit.

The event also includes the screening of international productions with a Spanish seal such as Pillars of Hercules (Palearctic), Birds (Avis Productions), Into the Cave of Wonders (Lovetheframe), The Chef of the Sea o Flamenco Passion (Medina Media).

In this first meeting between the world of content and the world of technology in UHD, the demonstrations and projections will be combined with conferences and round tables in which, among others, experts from the world of content and technology such as SES Astra, RTVE, Cellnex, Hispasat, Dolby, Canon, BBC, Sky, Sony, Samsung and Grass Valley, among others, will participate.

Thierry Fautier, president of the UltraHD Forum, and David Wood (DVB), one of the UHD gurus, will be some of the international speakers who will explain when this new technology is expected to reach homes and definitively become the new standard for audiovisual production.

More information and registration, here.

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