Mirada and XroadMedia close an agreement to facilitate content discovery

The integration of its Iris Tv Everywhere and Ncanto solutions will allow operators and broadcatsers to offer better content discovery and personalized recommendations.

Look has closed an agreement with XroadMedia, an Austrian company specialized in content discovery and recommendation.

The Iris Tv Everywhere solution includes apps for set-top boxes, smartphones, tablets and PCs, all of which work perfectly through Inspire, an interface focused on promoting operators' content libraries.

Inspire offers an innovative new approach to content discovery, with features such as personalized virtual channels, a highlights magazine, remote recording and an intelligent search engine.

For its part, XroadMedia has Ncanto, a cloud or server-based solution that offers the user discovery and recommendation of content based on their interests or viewing history.

Thanks to the agreement between Mirada and XroadMedia, Ncanto will be seamlessly integrated with the Iris Service Delivery Platform end-to-end solution.

This combined end-to-end solution will allow users to be offered content of interest in an intuitive and easy way.

At the same time, the joint solution will allow the operator to efficiently promote content based on business requirements and objectives.

Mirada and XroadMedia are already working on the first project to integrate this joint solution into a client.