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NBC buys DreamWorks for $3.8 billion

Comcast integrará a la productora de títulos como ‘Shrek’, ‘Madagascar’ o ‘Kung Fu Panda’ en la división Universal Filmed Entertainment Group.

Dreamworks

Si hace una década era Disney la que entraba en el capital de los estudios de animación Pixar, ahora es NBC Universal, filial de Comcast, la que comprará DreamWorks Animation por 3.800 millones de dólares (unos 3.352 millones de euros).

La operación que se completará a finales de este año supondrá el pago de 41 dólares en efectivo por cada acción común del estudio responsable de títulos como Shrek, Madagascar o Kung Fu Panda.

Comcast will integrate DreamWorks Animation into the Universal Filmed Entertainment Group division, which includes companies such as Universal Pictures and Fandango.

Steve Burke, CEO of NBC Universal, has been convinced that the addition of DreamWorks will help develop the film, television, theme parks and consumer products businesses in the coming years. “The opportunities are enormous,” predicted the executive.

Jeffrey Katzenberg, CEO and co-founder of DreamWorks Animation, will be named president of DreamWorks New Media, which will encompass the studio's interests in Awesomeness TV and Nova, as well as a consultant at NBCUniversal.

By, Apr 29, 2016, Section:Cine, Business

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