Medina Media provides Cellnex with 4K-UHD images for a pioneering demonstration

This demonstration taking place at BIT Broadcast 2016 is based on the transmission of a live 4K UHD signal with mixing and switching with other 4K UHD signals recorded and encoded in real time in collaboration with Ericsson.

The Carnival of Cádiz and Holy Week in Andalusia in 4K-UHD have been chosen by Cellnex Telecom for a pioneering demonstration in high definition that these days brings to BIT Broadcast 2016. It is a preview of the material produced by Medina Media en 4K-UHD. Estas secuencias, grabadas a 50 frames por segundo con las cámaras Sony PXW-FS7 y ópticas Fujinon y Canon, han sido elegidas por su calidad artística y técnica para la demostración pionera de Cellnex que consiste en la transmisión de una señal UHD 4K en directo con mezcla y conmutación con otras señales UHD 4K grabadas y codificadas en tiempo real en colaboración con Ericsson.

These 4K-UHD contents are part of the trilogy of films that Medina Media 4K is producing together with Canal Sur, which feature the three main Andalusian celebrations: El Carnaval, Semana Santa and El Rocío. The three feature films, each 90 minutes long, are in the post-production phase and will be shown in theaters in 2017.

Ricardo Medina, CEO of Medina Media, during his participation in a panel on Ultra High Definition, shared his vision as one of the most prominent 4K-UHD content producers in Europe. In addition, Medina will advance the main lines of the second edition of the 4K-UHD Summit, which will take place on November 10 and 11 in Seville. In the first edition, professionals from more than twenty countries were present, sharing experiences and solutions for the evolution of technology and content in Ultra High Definition.