Medina Media organizes 'El ObseRVatorio' of virtual and augmented reality

On July 19 and 20, the Digital Content Pole of Malaga will host an event that aims to examine the current and future situation of virtual reality, augmented reality and 360 productions.

Medina Media announced today that it will organize The VR/AR Observatory next July 19 and 20 at the Digital Content Pole of Malaga, an event that aims to examine the current and future situation of virtual reality, augmented reality and 360 productions.

For two days, on Wednesday, July 19 and Thursday, July 20, attendees will have the opportunity to share conferences, round tables and demonstrations at the headquarters of the Digital Content Hub in Malaga.

The agenda will include presentations on glasses, cameras, platforms, business internationalization, training, eSports and video games, among others.

The Observatory will bring together experts, producers, professionals, brands, students, trainers and entrepreneurs from all sectors involved in the Virtual Reality and Augmented Reality industry.

During this meeting, “technological developers and content creators will analyze where virtual and augmented reality is heading both nationally and internationally,” explains Ricardo Medina, CEO of Medina Media.

The celebration of these days in the capital of the Costa del Sol is part of the agreement signed between Medina Media and the municipal company Promálaga to turn Málaga into the benchmark city for New Technologies in Southern Europe.

With this objective, Promálaga has launched the first Digital Content Center in Spain, located in the old Tabacalera building, with a space of 6,000 square meters in a privileged location, next to the capital's beaches.

The Observatory July will be the first event that Medina Media organizes this year in Malaga, after announcing that the third edition of the 4K Summit, which will be held on November 8, 9 and 10, moves its headquarters from Seville to Malaga.

Both events will collect the latest developments in the sector, which will be presented in the coming weeks at MipTV in Cannes and at the NAB Show in Las Vegas, two of the most important Content and Technology conventions in the world, in which Medina Media will be present to prepare and promote The Observatory y la 4K Summit.