Arranca el primer Observatorio de la Realidad Virtual

The 6,000 square meters of the Digital Content Center of Malaga, which was inaugurated on June 6, are filled these days with life and activities for two days in which Virtual Reality comes to life to show its useful applications to sectors such as tourism , education, advertising and business.

The first edition of the Virtual Reality Observatory (OVR17) starts today, Wednesday, July 19, at the Digital Content Pole of Malaga with the participation of multinationals such as Samsung, Nokia, Microsoft, Sony-Playstation, HTC-Vive,… and with the endorsement of international public organizations such as the European Broadcasting Union (EBU-UER).

For two days, representatives, brands and attendees from Korea, the United States, Japan, Taiwan, Great Britain, France, Finland, Switzerland, Belgium, Poland,... will share in the capital of the Costa del Sol a theoretical and with practical demonstrations of everything that surrounds these new technologies.

Presentations and Demo Area

The program prepared by Medina Media, the production company organizing the event, brings together 20 presentations and permanent visits to a Demo Area with more than 40 state-of-the-art devices with the aim of attendees drawing their own conclusions about “What is real and What There is virtual in Virtual Reality.”

Professional attendees, within the OVR17 activities program, will have more than 6 hours of Networking daily accompanied by tasty typical Malaga Breakfasts, Tasting Cocktails with a Malaga Flavor and, to end the day, a couple of “happy hours” enjoying of the “Beer of VR” (the beer of Virtual Reality).

“The objective of the Observatory is twofold. On the one hand, it offers a unique professional opportunity to catch up on everything that is really happening with these new technologies. And, on the other hand, this experience, in addition to being useful, is surrounded by a unique professional/life experience on the Costa del Sol,” highlighted Ricardo Medina, CEO of Medina Media.

Medina has welcomed all the professionals who are meeting these days in Malaga around the Observatory and has thanked that the Digital Content Pole has opted for an event of this level as well as the presence in the demo area of ​​numerous companies with experiences avant-garde She has also highlighted that these conferences will be a unique networking opportunity to learn about this emerging immersive environment.

Latest news

Among the latest developments at the OVR17 Observatory, the presence of the new Nokia Ozo camera stands out in the Networking area for access and exclusive demonstrations for professionals.

Samsung will display its Virtual Reality technology, with two rooms equipped with Samsung Gear VR glasses, in which attendees will be able to enjoy, among other applications, the singer Pablo Alborán in 360 degrees.

For its part, the Survival eSports league will carry out player selection sessions and “one to one” clashes with coaches and scouts from different teams on Wednesday the 19th and Thursday the 20th, starting at 9 a.m. for the 2017 season. -2018.

University of Malaga (UMA)

In addition, the University of Malaga (UMA) will hold a “hackathon” for 36 uninterrupted hours in which its students will compete to offer the best solution against the clock to a challenge that their teachers and Samsung professionals will give them.

The American “start-up” YBVR will be part of the jury and will offer the winners as first prize participation on Friday the 21st in its intensive course on the applications of Virtual Reality to mass sports, in which professionals expressly arrived from California.

In this way, the 6,000 square meters of the Malaga Digital Content Pole, which was inaugurated on June 6, will be filled with life and activities for two days in which Virtual Reality will come to life to show its useful applications to sectors such as tourism, education, advertising and business.

Among the confirmed attendees at the event are representatives of top-level companies such as Cosentino, Fujitsu, Accenture, Mediapro, RTVE, TV3, Canal Sur,... and others, who have expressed their interest in knowing what these new technologies can do to improve their business, its image and the training of its workers.

Más información, here.

Carmen Thyssen Museum, in Virtual Reality

The Carmen Thyssen Museum presents its new exhibition these days The appearance of the real, with a new application in Virtual Reality. The Museum has taken advantage of the Virtual Reality Observatory to show how new technologies can help achieve greater success in the art world.

Different representatives from the world of culture will be present at the event organized by Medina Media with the idea of ​​extracting knowledge and experiences to apply them to their fields and environments, using new technologies and the quality of Ultra High Definition (UHD) images.

Medina Media will also organize in Malaga on November 8, 9 and 10 the third edition of the 4KSummit, the international summit that brings together multinationals, the best engineers and leading content producers in Ultra High Definition (4K-UHD). ).

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