Companies from the United States and the United Kingdom join the Demo Area of the Virtual Reality Observatory

The University of Malaga (UMA), the Malaga Survival League of eSports together with several companies from the US and the United Kingdom confirm their presence in the Demo Area (open to the public) of the Virtual Reality Observatory (OVR17) that will take place on July 19 and 20 at the Digital Content Center of Malaga.

For two days, the Virtual Reality Observatory (OVR17), which has Panorama Audiovisual as a media partner, will offer talks for professionals on Virtual reality, Augmented reality, Mixed Reality, 360, content, training, eSports and video games, but it will also have a very large Demo Area where the general public will be able to experience all the latest developments in these new technologies in hour and a half sessions.

In the Demo Area, Samsung (main Tech Partner of the OVR17 Observatory) will offer professionals and the public the opportunity to experiment with its Samsung Gear glasses. He will also share his latest Samsung DEV Spain projects.

Additionally, in the VR Show Room of the Digital Content Pole, attendees will be able to test and compare 11 other Virtual Reality and Augmented Reality devices, such as Oculus, Hololens, HTC-Vive, Google Glass...

But, in addition, other companies from the United States, Great Britain and Spain are joining the OVR17 to ensure that in the Demo Area attendees can live a unique experience of trying out new devices and applications.

The company YBVR, based in San José (California), will offer attendees the opportunity to experience first-hand its practical and spectacular advances on the behavior of fans at major sporting events. Thus, the public attending OVR17 will be able to live the same experiences that the American company presented worldwide in April in Las Vegas during the NAB Show, the largest technology fair in the world, which brought together 103,000 professionals.

GymCraft

The British company GymCraft will invite all OVR17 attendees to have this unique experience designed to make your imagination fly... while doing physical exercise along trails, roads and mountains or crossing rivers.

The Málaga Survival League eSports league will hold the quarterfinals of its competition on July 19 and 20 so that they can be followed live and a few meters from the players by the public attending the Observatory. The experience of seeing these four definitive “wars to the death” live will be an exclusive privilege of the public attending those two days at the Digital Content Pole in Malaga.

For its part, the University of Malaga (UMA) will organize a “hackathon”, which can be witnessed live by the public attending OVR17. For two days, without rest (day and night), students from different disciplines, grouped in teams, will compete to offer the best solution to a challenge that a Virtual Reality multinational will pose to them.

Golf or Easter fans will also have the opportunity to experience unique sensations at OVR17. The Costa del Sol Tourist Board will present in the Demo Area of the observatory its 360-degree recordings of the 70 courses that the “Costa del Golf” has,… and of the Holy Week processions in Malaga as they have never been seen.

"The possibility of living all these sensations and experiences in one place makes the Virtual Reality Observatory a unique event. Surely many young people, who live or spend the summer on the Costa del Sol, will enjoy it accompanied by their parents and grandparents, as an end-of-year prize," says María Medina, coordinator of the Virtual Reality Observatory.

The Virtual Reality Observatory (OVR17) is organized by the production company Medina Media and it will be the first event to be held at the Malaga Digital Content Hub after its inauguration, on June 6.