Videology appoints Teba Lorenzo as commercial director for Spain

The executive will be responsible for the growth of the client portfolio and the development of Videology in Spain.

Videology, a company specialized in the convergence of television and video advertising, has hired Teba Lorenzo as commercial director in Spain. He will lead the local Videology team and work on the company's growth in Spain. In addition, it will continue working to reinforce the positioning of the convergence of video and television advertising in the country.

With a degree in Advertising and Public Relations from the University of Vigo and with extensive experience in the digital industry, Teba Lorenzo joins Videology after leading the expansion of Whisbi as director of operations for Google. In addition, Teba has worked at Yahoo Iberia in leadership positions, such as sales director and agency director. During his time at the company, he worked on the development and management of Yahoo Iberia's portfolio of agencies and advertisers and on the planning of advertising product strategies, among other issues. In addition to his direct and daily dealings with different professionals in the sector, including media agencies and advertisers.

Previously, Teba has worked as a sales executive at Hispavista and as an account executive at the Tkom agency. This experience, of more than 15 years in the digital marketing sector, Internet and commercial departments, has provided invaluable qualities for Videology in Spain, such as knowledge of the Spanish market, team management and skills for working in online video technology.

Jana Eisenstein, general director of Videology for EMEA, said about the appointment that "we are delighted to have Teba join the Videology team. Her experience and knowledge, both in the digital industry and in advertising, have given her the necessary qualities to be a very important part of the Videology team. We are sure that Teba will help Videology to continue growing in Spain."

Teba Lorenzo has been "very excited to join the Videology team and assume the position of commercial director in Spain. I hope to help the company expand its client portfolio and continue to grow successfully in Spain. I have always been passionate about this sector and I am looking forward to starting to work in this company that is drastically changing the advertising industry."