RTVE participates in Convergencia Show in Mexico to strengthen the position of its international channels

The event will serve to reinforce the position of its three international channels: TVE Internacional, 24 Horas and Star HD.

RTVE participates from July 19 to 21 in Convergencia Show de México, the great convention of the television sector held in Mexico City.

The event will serve to reinforce the position of its three international channels: TVE Internacional, 24 Horas and Star HD, the new High Definition (HD) channel for the American continent that began broadcasting at the beginning of this year. RTVE will be present through its commercial representative for Mexico and Central America, the company Communications for Distribution (C4D).

RTVE is very well positioned in the pay television market on the American continent thanks to the great penetration of its international channels, distributed by the main cable operators. The Corporation's objective is to reinforce this positioning and also achieve greater dissemination in North America.

Mexico, with 121 million inhabitants and 19 million households subscribed to pay TV, constitutes the most important Spanish-speaking market on the continent for the cable television sector and the one with the greatest growth potential. It is also considered the gateway to the North American market, in which Spanish-speaking households gain weight year after year.

ConvergenciaShow MX, which covers the space historically occupied by the Canitec congress, aims to annually bring together the Mexican industry of pay TV, telecommunications, DTH operators and licensees, regulators, content providers, programming and technology.
At the convention, new content and technology will be shown. Likewise, there will be training workshops, conferences and round tables with sector regulators, and the CEO Summit, where the industry's main executives will give their vision on new challenges, mainly the rapid evolution of new technologies and changes in consumer habits.