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Mediaset stands up to Atresmedia's Flooxer with the launch of Mtmad

Initially, this new video channel was born with 40 different formats designed and produced for the digital environment with which Mediaset inaugurates the development of new experimental formulas of its own online production.

Mtmad

Mediaset España makes the leap to conquer the millennial audience and fully enters the field of online content with the launch of Mtmad. In line with the Flooxer platform promoted by Atresmedia, Mtmad aims to bring together native digital content aimed at the generations that were born with the Internet.

A reference in television entertainment among millennials and 'Generation Z', Mediaset España is now taking another step with its commitment to native digital content and new entertainment formulas on the Internet.

Prescribers of success on social networks, well-known faces of Mediaset Spain in a different facet than what they show on television and new talents hitherto unknown jump with Mtmad to Mediaset's online audiovisual offer.

The user can access the entire mtmad catalog in HD through the website www.mtmad.es, hosted in turn on Mitele, a recently renewed platform with a responsive system for the web from PC and mobile devices, app and Smart TV, with the latest multi-birate technology that ensures the quality of the content with adaptation to the bandwidth of each user, with the inclusion of a personal list of contents, parental control and crossdevice summary, among other improvements.

Initially, this new video channel was born with 40 different formats designed and produced for the digital environment with which Mediaset inaugurates the development of new experimental formulas of its own online production.

With fashion, beauty, music, television, sex, technology, humor, couples, family, lifestyle, gaming, cooking, sports, travel and cinema among the most in-demand content and with the prescription of the most influential characters in the digital environment with their own aesthetics and style, Mtmad aims to become a new showcase for brands that will see their notoriety increase through multiple possibilities, whether through its editorial integration through branded content formulas or site and microsite sponsorships.

By, Nov 8, 2016, Section:IP, Business, Television

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