TiVo and Netflix join forces to improve the user experience

TiVo and Netflix sign a collaboration agreement to improve the entertainment experience for consumers.

The deal will make it easier for TiVo to continue integrating Netflix into its set-top boxes. Customers will benefit from the integrated offering, which includes unified search across the entire content catalog and a Netflix button on remote controls.

Bill Holmes, Netflix's director of global business development, said: "The partnership between Netflix and TiVo dates back to our early days of streaming video. Building on this story, the agreements give consumers the freedom to watch their favorite TV shows and movies whenever and wherever they want, with an integrated experience on more devices."

Meanwhile, the separate intellectual property agreement grants Netflix a license for TiVo's patent portfolios and a license for Intellectual Ventures' patent portfolio.

Tom Carson, CEO de TiVo, destaca que “nuestros acuerdos con Netflix representan un hito importante para TiVo a medida que expandimos nuestras ofertas para el creciente espacio OTT y demuestra nuestro compromiso de ofrecer tecnologías innovadoras a mercados nuevos y emergentes. De los productos a las tecnologías patentadas, TiVo está ayudando a las empresas a adaptarse rápidamente a una industria de los medios de comunicación en rápido cambio y crear experiencias de usuario que mantengan a los consumidores conectados a su entretenimiento favorito”.