Launch enables Telefónica to extend the Movistar+ OTT service beyond the home and marks a European first in delivering premium TV anywhere services to high speed environment.


Telefónica in Spain has launched PlayRenfe, a first-of-its-kind infotainment service, available to travelers on Alta Velocidad Española (AVE) high speed trains operated by RENFE, the state-owned rail network.

A first in continental Europe, PlayRenfe is a complete entertainment streaming platform that goes beyond on-board WiFi access to provide passengers with access to their favorite Movistar+ programs. A rich content catalogue is available to passengers equipped with an open device (smartphone, tablet or PC) via a downloadable PlayRenfe application and web portal. The new service is powered and secured by the Nagra MediaLive platform and studio-approved DRM.

Fernando Enrile, TV Product Director at Telefónica, said that “our goal for this project was not only to provide a unique and high-quality experience to Renfe passengers, but to deliver a reliable and advanced service in a highly challenging environment–this required an expertise that few technology companies can provide. Nagra is one of these companies and the launch of PlayRenfe would not have been possible without their support. By leveraging our existing OTT video platform powered by Nagra’s technology, we are able to deploy a reliable and secure solution for Renfe with exclusive content and the best mix of entertainment and information services for their passengers”.

Thierry Legrand, SVP Sales EMEA at Nagra comments that “we are thrilled to be a part of this unique and exciting launch and support Telefónica and Renfe as they roll out their service to the entire AVE fleet. Our MediaLive Suite delivered on the requirements of a very complex project, leveraging the current OTT infrastructure we deployed at Telefónica. The result not only allows Telefónica to extend their service offering beyond the home, and in this case in the public transportation sector, but to deliver a one-of-a-kind, on-board consumer TV experience that connects people to the content they love, anywhere they go, even on trains traveling at more than 300 kilometers per hour”.

PlayRenfe is currently available on the Madrid-Sevilla rail line and will progressively roll out to the full Renfe AVE network which includes 100 high speed trains. It provides connectivity, entertainment and information services to passengers with a choice of two packages (basic or premium) featuring exclusive content tailored to Renfe travelers including live TV, films, popular TV series, sports, current events and travel programs. Online books, music and a range of Renfe services are also available.

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By • 7 Mar, 2017
• Section: IP, Mobile TV