Mediaset España reinforces its content area with the incorporation of Jaime Guerra

Before joining Mediaset, Guerra was general director of Zeppelin TV and content director at the Secuoya group.

Mediaset España has reinforced its general content management, headed by Manuel Villanueva, with the incorporation of Jaime Guerra at the head of one of the Production divisions along with the rest of the professionals who in recent years have carried out the unique model of in-house production developed by the leading audiovisual group with a national audience.

The company thus adds Guerra's experienced track record to its own content model, an indisputable hallmark of its main channels and especially Telecinco, with almost 93% of its formats produced independently last year, the result of close collaboration with external and affiliated production companies.

Graduated in Journalism from the Complutense University of Madrid, Jaime Guerra began his career as an editor at Telemadrid, later going on to work at Telecinco on programs such as This country needs a refresher y There is no sleep here. On Antena 3 he was part of spaces such as Surprise, surprise, ugly duckling y today tomorrow. In 2000, Guerra joined Zeppelin TV as Director of Programs and, later, as Head of Content and Executive Producer of Big Brother, Big Brother VIP, The house of your life, This kitchen is hell, Fame, let's dance!, among many other formats. In 2011 he was appointed general director of Zeppelin TV, a job he carried out until joining the Secuoya group as content director last July.