The upcoming edition, to be held on 4 and 5 October at Feria de Madrid, has confirmed the presence of prominent audiovisual, digital and multimedia professionals.


blankThe new edition of BIT Experience 2017, a meeting point organised over two days by IFEMA and Comunicare Digitale so that professionals from the audiovisual, digital media and creative industries can share impressions and take a peek at the future of the ICT industry and media, has begun to put the finishing touches on its schedule with prominent professionals.

The industry’s biggest event, which will be held on 4 and 5 October at Feria de Madrid, has already confirmed the presence of speakers as important as Paolo Vasile, the CEO of Mediaset España; Pere Vila i Fumas, Director of Innovation at RTVE; Emili Planas, CTO at Mediapro; Mark Harrison, Managing Director of Digital Production Partnership (United Kingdom); Marco Pellegrinato, HD Forum Italia (IT); Elena Neira, La Otra Pantalla; Pablo Romero Sulla, Tarkinia; Roger Casas Alatriste, el Cañonazo; Sergi Figuerola, I2Cat – 5G City, Adolfo Muñoz Berron, RTVE; José Manuel Villar, Villar Aregui Abogados; Miguel Ángel García Argüelles, FENITEL; Alejandro Touriño, ECIJA; or Sonia Got, Mediaset España, among others.

blankThis edition, which also includes the collaboration of Panorama Audiovisual as the Main Media Partner, offers a fresh outlook with a clear European character, making it a unique opportunity to do business in the audiovisual market and with the new digital and multimedia environments. The participation of María Rua Aguete, Executive Director of IHS Markit, means that those in attendance will benefit from her insight on the details of the media situation in Europe, with figures, new trends and future scenarios. Meanwhile, the confirmation of the presence of Francisco Asensi from Tarkinia heralds the arrival of the revolution being unleashed by the phenomenon of eSports, with live games and an investment of millions of euros in this new trending sector.

“BIT Experience 2017 outdoes itself in terms of quality, offering a spectacular agenda, with a programme of utmost relevance and interest to the sector, strengthening the relationship of Spanish companies with the European audiovisual, digital and multimedia environment”, according to María Valcarce, Director of BIT and BIT Experience (IFEMA).

In the coming weeks, BIT Experience 2017 will be announcing other prestigious speakers and top-tier companies that will be participating over these two days, at what is, without a doubt, an unmissable event for anyone interested in getting a sneak peek at changes in technology, audiences and business models in a European and global market.

At BIT Experience 2017, more than 200 top-tier experts will share their knowledge with more than 2,600 professionals, offering their vision of the audiovisual industry, discussing key issues such as 4K UHD, 5G, the digital dividend, virtual and augmented reality, the production of digital content, and new business models in an increasingly convergent environment.


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For • 21 Jul, 2017
• Section: Events, Business