Ross Video and Cisco move hand in hand towards virtualized news production

Both companies will present a technical document at NAB New York with their proposal for a virtualized news production system developed from a proof of concept.

Coinciding with the celebration of NAB New York, which will take place at the Javits Convention Center on the 18th and 19th, Ross Video y Cisco will present a technical document that proposes a virtualized news production system scheme developed from a proof of concept (Proof-of-Concept PoC).

PoC will demonstrate how a workload that is formally defined in human-readable text files can be transformed into a Cisco Cloud Center GUI for control, monitoring, and lifecycle management; and a Ross news production workflow that includes OverDrive (automation), XPression (graphics), Inception (news creation), and Streamline (MAM). This paper highlights that it has been possible to virtualize fourteen Ross Gear rack units into two units of Cisco's UCS unified computing system.

John Naylor, director of technology strategies at Ross Video, highlights that "the promise of virtualization, including greater equipment utilization, flexibility and resiliency, is undeniable. Our virtualized newsroom PoC with Cisco highlights that a dual technology solution, where data center technology is combined with SDI infrastructure is the practical next step for most of today's broadcast operations."

For his part, Roger Sherwood, director of business development at Cisco, says that “our work with Ross Video to produce and present a cloud-based network room workload demonstrates our commitment to driving innovation in this industry.”