The six trends that are impacting the media and entertainment industry

Starting from a global study based on thirteen segments in 54 countries around the world, PwC has prepared a study in which, among other variables, it includes what can be considered the six trends that are transforming the industry.

In its Entertainment and Media Outlook (2017-2021) report, the consulting firm PwC analyzes the main trends in which the media and entertainment sector is immersed with respect to content strategy, technological change, the value chain, regulation, business model and transactions.

PwC prepares this global study based on thirteen segments in 54 countries around the world, which allows us to obtain a comprehensive vision of what is happening and what we will see in the next five years.

En un escenario complejo y cada día más competitivo, las empresas del sector de Entretenimiento y Medios (E&M) tratan de identificar nuevos espacios de desarrollo para seguir creciendo de manera sostenible. En este contexto, los consumidores más
Young people are generating new and interesting opportunities, both for established companies and for new players in the industry.

Companies are making great advances in digital services and solutions. However, PwC analysis indicates that there are several challenges that need to be taken into account to ensure sustainable growth. The reduced ability to set prices, disinflation and the emergence of free media or shared content make organic growth in the sector especially complicated.

Growth of 4.45%

In light of the data collected in the report Global Entertainment and Media Outlook 2016-2020, se estima que el sector E&M crecerá un 4,45 % CAGR (Compound Annual Growth Rate, por sus siglas en inglés, o tasa de crecimiento anual compuesto) en los próximos cinco años. Este crecimiento supone una desaceleración con respecto al año pasado, cuando el sector aumentó sus ingresos un 5,5%, y estaría por debajo del avance conjunto de la economía a lo largo del próximo lustro.

However, despite this slowdown, we can see that it is a dynamic and diverse sector with constant and sustainable growth in the medium and long term. Although its evolution is not shared homogeneously by all industry agents, there is no doubt that there are numerous areas in which we find great opportunities and truly interesting advances. In fact, we have observed that partial slowdowns and stagnation coexist with strong expansionary movements in certain countries, regions or segments.

In short, it is a heterogeneous and diverse industry in which multiple subsectors coexist with disparate behaviors. Therefore, we can affirm that, increasingly, we find ourselves facing a “world of differences” characterized by the lack of uniformity in income growth but cohesive by the unstoppable digital transformation.

Good proof of the strength of the sector is that in 36 of the 54 countries analyzed in this edition, spending on entertainment and media grows faster than GDP, often with a growth factor that exceeds 50%. In fact, in many of the most populated markets, such as Brazil, Pakistan or Nigeria, increases are clearly higher than those recorded as a country.

Access to the full report.

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