Intel will provide the NBA with virtual reality and 360 video technologies

Los primeros vídeos inmersivos se producirán coincidiendo con el All-Star de 2018, que se disputará en Los Ángeles.

La NBA ha firmado un acuerdo con Intel, por el que el grupo tecnológico se convierte en su proveedor exclusivo de contenidos de realidad virtual y en 360 grados. Los primeros vídeos inmersivos se producirán coincidiendo con el All-Star de 2018, que se disputará en Los Ángeles. El primer beneficiado será Turner Sports, que emitirá las imágenes a través de su canal TNT. Hasta ahora, esta posibilidad sólo estaba disponible a través de la app NBA League Pass.

The agreement contemplates that the multinational can share this content with the rest of the television operators that own the NBA in the rest of the world, including Movistar+ in Spain. In addition, they will allow several options for users who follow a broadcast with this technology, whether sitting at the foot of the court or watching the game from a bird's eye view.
James Carwana, executive vice president of Intel, said: “Intel is working with sports leagues and organizations around the world to develop and deliver the most advanced immersive experiences that will make sports more engaging for the next generation of fans.”

The project also includes additional innovation in the use of 360-degree repetitions. While LaLiga offers users already edited videos, the NBA is considering allowing viewers to freeze the action and change the point of view whenever they wish.

Intel VR Technology

Will Funk, executive vice president of marketing at Turner Sports, notes that "Turner Sports and Turner Ignite Sports have been at the forefront of delivering exciting new experiences to fans. This unprecedented partnership, with Turner Sports as the NBA's first broadcast partner to offer the latest Intel VR technology, does just that. We look forward to bringing this partnership to life through our broadcasts, as well as telling the story behind the power of Intel's True VR technology in other unique and unexpected ways."

Cada experiencia de juego de realidad virtual estará disponible a través de la app NBA on TNT VR para dispositivos Samsung GearVR y Google Daydream descargable en las tiendas Oculus y Google Play.

Jeff Marsilio, vicepresidente para distribución global de medios de la NBA, se ha mostrado convencido de que “éste es un momento emocionante para ser un fanático del baloncesto, y estamos encantados de trabajar con Intel y Turner Sports para hacer que la realidad virtual y el contenido de 360 ​​grados de la NBA esté disponible en TNT. Nos comprometemos a brindar las experiencias más innovadoras e inmersivas posibles para nuestros aficionados”.