Antonio Peñarrubia, new General Director of 7 TV Region of Murcia

Lorenzo Blanco will occupy the chain deputy director position. Peñarrubia has been the director of news to this appointment and Blanco held the position of 7 TV production director.

Sequoia, business group that manages 7 TV Region of Murcia, has appointed the Murcian Antonio Peñarrubia as the new general director of the public chain. Lorenzo Blanco will occupy the chain deputy director position.

For his part, the until now General Director of the Murcian regional chain, Alejandro Samanes, will lead to international projects of the Secuoya group after having managed to start television in this new stage.

Peñarrubia has been the director of news to this appointment and Blanco held the position of its production director. Both are linked to Murcia's regional television since the beginning of their broadcasts, on April 1, 2015, and symbolize the professional profile, the level of demand and solvency of the team that has undertaken this last and satisfactory stage of the chain.

The new general director has an extensive professional career with experience in radio and television, in groups such as Cope or Vocento and came to work in the previous 7RM stage reaching the position of news editor having subsequently transferred several years to Madrid where he faced projects even internationally.

Audience

The 7 TV, signed its best historical audience fact in November 2017, on an ascending scale since Secuoya took over its indirect management. The television of the Murcia had only a few tenths of audience before April 1, 2015 Secuoya assumed its management. Since then, the 7 TV has managed to quintupply its results in less than 36 months, to 3.2 percent of Share, its best data to date, last November. 2017 has been, therefore, the year of consolidation of a chain that in these last twelve months has achieved that 1,309,000 Murcia follow it.

Despite being public autonomous television with the lowest budget, he leads the Ranking of Profitability and Effectiveness of the FORTA since he reaches each point of audience with the lowest budget of all public regional ones, they say from Secuoya.