WildBrain will manage BRB's extensive catalog of children's content on YouTube

More than 30 children's brands of the prestigious Spanish company join the Wildbrain network. The agreement endorses the international attraction of Wildbrain's experience in multilingual children's content management.

International BRB He has appointed Venison, the outstanding children's network and digital study, as an exclusive global manager for YouTube of its extensive catalog of child content. BRB is one of the main producers, distributors and agents of children's content licenses in Spain, known worldwide for classics such as D'Artacán or Willy Fog and outstanding brands like The heat of the Tee.

The agreement, which entered into force on January 1, 2018, assumes that The BRB catalog with more than thirty brands joins the current Wildbrain network which includes 600 entertainment brands for children. Wildbrain will use its leading technology and sophisticated analytical to guarantee an optimal digital strategy that maximizes the presence of BRB brands on YouTube. The agreement guarantees Wildbrain's proven capacity to attract large -scale premium partners to their brand network, as well as their experience in content management in several languages. In addition, the agreement reinforces the BRB strategy even more to increase its online presence and your audience on YouTube.

Jon Benoy, head of sales at Wildbrain, commented that “we are delighted to have been chosen as an exclusive Global Manager of the BRB content on YouTube. As one of the largest international distributors of children's content based in Spain, BRB is the perfect company with which we work while we continue to develop and manage children's content for YouTube. With our mass network, Proven Experience in Content Management In several languages and our experience in digital media, we are sure that we can significantly expand BRB's global scope. ”

Marijo Arnáiz, director of digital media at BRB, adds that “we are delighted to form team with Wildbrain on our tour to increase the audience of our brands on YouTube, where currently our channels accumulate more than 400 million visits per year. And I am convinced that the experienced team of Wildbrain professionals is adequate to work with him while we continue to extend the success of our brands on the YouTube platform. ”

BRB content generated 45 million visits and 115 million minutes Viewing in December 2017 on YouTube. Among the more than 30 brands added to the Wildbrain network under the new agreement are Bernard, a series that tells the comic adventures of a hairless polar bear that travels around the world without knowing the rules, and Teo, an animation series, based on the famous preschool books Teo discovers the world. Between September and December, Bernard generated more than 143 million minutes of reproduction time while Teo It was around 100,000 subscribers that currently exceeds its channel.

The Wildbrain brand network on YouTube is one of the largest in its class, including more than 65,000 videos for 600 children's brands in up to 22 languages. The Network generated more than 55 billion minutes in viewing time from July to December 2017. Connecting children Bob el Constructor, Sam the Firefighter, Shopkins and Lazy Town, as well as the world -famous media dhx bookstore with 13,000 half hours of child and family content, including Snoopy, Teletubbies, Tarta de Fresa, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! And many others.