YouTube surpasses all VOD platforms in global content spending

With almost 20,000 million dollars, spending on content from YouTube in 2024 it will be greater than that of any video on demand operator, according to the latest report published by Ampere Analysis.

YouTube, despite having a advertising model (given the limited permeabilization of its subscription option), it stands as one of the global agents what else invest in content generation through a advertising profit sharing model to its creators. According to information from Ampere Analysis, this particular “investment” by YouTube is the second in the world in non-sports programming, behind Disney. In comparing the platform with the rest of the video on demand operators, the $20 billion in spending They are unparalleled in YouTube content.

Although YouTube's investment in content differs from that of traditional studios, its total expenditure will be third highest in the world this year for the fourth consecutive year, if spending on sports rights is taken into account. This places it behind Disney y Comcast, since both are expected to invest just over $9 billion in sports rights in 2024.

YouTube It is the number one platform for online video viewing globally and its advertising revenue is driven by its large user base. He 83% of all respondents in the Ampere Media – Consumer study were monthly active users of the platform in the first quarter of 2024, ahead of the monthly active video viewers of Netflix, with a 57%, e Instagram, with a 43%.

YouTube advertising revenue, expected in $35 billion in 2024, exceed the total revenue from Disney+ and Amazon Prime Video.