ESPN is emerging as an aggregator of sports platforms

Major sports leagues and sports media outlets are in talks with ESPN, which according to sources CNBC It would be studying the possibility of becoming an aggregator of different sports streaming services.

This new function, integrated into both ESPN.com like in your free app ESPN, would link the users directly with the service on which a live sporting event. ESPN would make this model profitable by taking a part of the user subscription revenue to join the streaming service through its application or web portal. On the contrary, if the customer is already subscribed to a certain service, ESPN would not apply its rate and would be limited to provide the link as a courtesy, CNBC emphasizes.

This function as a guide or aggregator would not be limited only to platforms, but it would also indicate when a given encounter is broadcast through the linear television, serving as interactive television guide with global reach specialized in sports.

Waiting to confirm the interest of the different platforms, which would find a powerful new showcase to add subscribers, CNBC points out that the function would be well received in the US streaming market, in which consumers find it increasingly complex find a match because the Sports leagues have divided rights packages to maximize their profits, as has happened in Spain with the division of LaLiga rights between Movistar Plus+ and DAZN.