Mahou bets on a new YouTube channel produced and managed by 2btube

With the corporate channel 'Sabor a Fútbol' the brewery seeks to reach broader audiences, those who consume football content beyond television or sports newspapers.

Mahou Five Stars has opted for 2btube y Champions for the creation of Football Flavor, his new channel on YouTube and with whom they seek reach wider audiences, those who consume football content beyond television or sports newspapers.

The channel premiered in mid-December and already has 15,000 subscribers and more than 350,000 views. Its contents, as they advance in the channel's trailer, go beyond what happens on the grass.

The talents selected to present the channel are Juan Arroita, Andrés Cabrera and Guillermo González, presenters and co-producers with 2btube of the successful channel Champions. With more than 450,000 subscribers on YouTube, this football channel has positioned itself as number 1 in Spain in the sports information category, demonstrating that fans of this sport are a community that consumes content on this topic beyond news about match results or their broadcast.

Mahou Cinco Estrellas and 2btube have created the content strategy and formats of this corporate channel, where videos from other production companies will also be included and which already houses all the football-related content that the brand has produced in recent years. For its part, 2btube has set up a set for this project in its facilities and is responsible for the production, recording and editing of all the videos starring Champions, in addition to channel management. From its department specialized in audience development, work is carried out on its positioning, protection of digital rights and interaction with followers is encouraged.

Of course, in addition to having the creativity of Champions So that the formats fit organically with the channel, 2btube controls compliance with the commitments established with these talents and delivers results reports periodically. In short, comprehensive management of the entire project.

Manage a corporate channel

Alvaro Trujillo, Brand Manager of Mahou Cinco Estrellas, highlights that "from the beginning we were clear that we needed not only good communicators but a structure behind that would support all the content to be generated. If you want to make a news program you can't just hire the presenter, you have to hire the cameraman, the scriptwriter, the lighting artist, the makeup artist... On YouTube it's the same and on top of that you have to manage a channel."

"That is why 2btube and Campeones are the perfect partners to launch us into this new adventure and open our own football channel. Both the close and fresh character of these influencers, as well as the professionalism of the team behind them, are totally aligned with us and it has been very natural for us to embark on this project together," he added.

2btube has already seen great success managing and producing YouTube channels. At the level of own production, in addition to the aforementioned Champions, produce Draw my Life in Spanish, a channel that accumulates a million and a half followers. With respect to corporate channels, its most notable success story is the PlayStation Spain channel, one of the first brands to trust 2btube and whose channel has gone from 30,000 subscribers to more than one million.

“Working with clients as innovative as Mahou Cinco Estrellas, who have not hesitated to make the leap to YouTube in search of an audience that they could not find in traditional media, is a completely rewarding challenge,” he explains. Sergio Mendez, Director of Business Development at 2btube. “Sabor a Fútbol is a shared project and the success of this first month of the channel's life is due a lot to the trust that, from the first moment, they have placed in us and the involvement they are having with the channel and its contents.”

Two new videos are published every week on Football Flavor, combining fun formats such as Things you didn't know which deals with curiosities and anecdotes; 7 Second Challenge which consists of the presenters having to answer questions related to football in less than 7 seconds or Cut Out Stories where, through drawings and cut-outs, some facts related to this sport are explained in a didactic manner.

In addition, there are also special videos where well-known soccer players from the teams sponsored by Mahou Cinco Estrellas are challenged. An example is this Challenges with flavor where Lucas Hernández and Thomas Partey, from Atlético de Madrid, compete to be the top scorers and thus win a beer from their teammate.

https://www.youtube.com/watch?v=vnCxpaTko6U