Sony at NAB 2018 will focus its presence on the development of comprehensive workflows

Sony will show its 'Beyond Definition' concept in Las Vegas with innovative technologies, services and new products in cloud, IP and HDR/UHD services.

And NAB 2018, Sony will highlight an interesting portfolio of products, services and technologies for broadcast and audiovisual clients. From the pnews, sports and live production to playback, presentation and much more, we demonstrate a unique ability to deliver transformative solutions that fit all budgets and applications, both today and in the future.

At its booth in Las Vegas (C11001), from April 9 to 12, and under the motto media solutions for the real world (audiovisual solutions for the real world) will unveil cloud services consolidated together for the first time. In addition, it will present its IP solutions and the complete HDR/UHD workflow.

One of the strong points will be its Modular Crystal LED display system, with a visually immersive screen that will impress with its gigantic structure.

On the other hand, Venice, already on the market, is the full frame film camera and next generation that pushes the limits of large format image capture with exceptional image quality, superb color technology and intuitive operation.

Sony's latest 4K studio cameras and handheld camcorders raise the bar with exciting workflow possibilities in a wide variety of applications, from broadcast television to business production, and online, religious and educational content creation.

Live IP Production

Sony continues to invest in IP Live interoperability with a greater commitment to industry standards and the development of solutions that are ready for today and open for tomorrow. Sony is a member of the IP Alliance of over 70 manufacturers, a founding member of the Advanced Media Workflow Association (AMWA) and a member of SMPTE, and plays an active role in the development, adoption, standardization and refinement of standards and protocols for live production over IP.

Visitors to NAB will be able to discover the benefits of advanced cloud ENG workflow and streaming capabilities thanks to the XDCAM air technology. The show will be a unique opportunity to showcase greater integration between Sony services and systems, and the greater commercial benefits of Media Backbone Hive and XDCAM air.

Automation and content management

Sony is helping audiovisual content companies work smarter by developing new technologies and services that increase the value of content. In this regard, it stands out Backbone NavigatorX, the content management and workflow automation system that makes finding the right content as easy as searching the Internet, making creative teams more collaborative, reducing manual intervention, and enabling new ways to streamline third-party integration into the media supply chain. Additionally, Sony will also introduce the latest enhancements to its cloud collaboration tools with its Media Cloud Services Ci platform.

On the other hand, its cloud solutions, such as storage alternatives with its second generation of Optical Disc Archive, as well as content management and archiving services including Ci and Memnon Services, enable organizations to securely store, monetize and access their valuable content assets, across a wide range of business models to suit their customers' content needs. This also demonstrates increasing cloud integration capabilities with a wide variety of storage and content management services.

Finally, Ven.ue features cloud workflow automation to deliver cross-platform content to content aggregation in order to provide full OTT services, is the comprehensive cloud-based video distribution service that delivers content to different platforms on behalf of media owners and television networks around the world.