Christie marks ten years as sole screening partner of the Shanghai International Film Festival

Both the opening and closing sessions of the festival and the screenings of the Golden Goblet candidate films use Christie projectors. SIFF and Christie also participate jointly in the CinemaS Shanghai International Forum and Exhibition.

Christie celebrates ten years as the only one screening partner of the Shanghai International Film Festival (SIFF).

Lin Yu, Asia Vice President of Christie's Cinema Sales, highlights that "this edition represents the tenth consecutive year of Christie's collaboration with SIFF (one of the largest and most prestigious Asian film festivals) as the exclusive partner of cinema projections. We are honored to be partners of SIFF, to which we supply our cinema projectors to present films of high artistic level, from all over the world. Our partnership embodies the perfect combination of art and technology and Christie's firm commitment to achieving the best image on screen, that “which ensures viewers enjoy an immersive and highly satisfying cinematic experience.”

Christie's film projection technologies light up many of the world's film festivals, and the company is highly regarded as a trusted partner among festivals as emblematic as those of Cannes or Toronto.

The 21st edition of the Shabghái festival started in style with the screening of Animal World, the latest film by Chinese director Yan Han, based on the Japanese manga series Kaiji and starring Yifeng Li, Dongyu Zhou and Hollywood star Michael Douglas. This year, the SIFF opening and closing screenings, attended by local and international celebrities, are held with the Christie CP4230, a lamp-based cinema projector with 4K resolution, known for its extremely high performance and reliability.

The festival organization also has the Christie CP2215 for the viewing sessions of the titles contending for the coveted Golden Goblet for best film, for which this year more than a dozen films are competing.

CinemaS Shanghai

SIFF and Christie also participate jointly in the CinemaS Shanghai International Forum and Exhibition, which is organized between June 20 and 22 at the Shanghai World Expo Exhibition and Convention Center.

There, visitors can see the laser projector first-hand. Christie CP4325-RGB for cinema, first in the Series Christie CineLife in having Christie RealLaser lighting, a technology that puts the highest level pure RGB laser technology within the reach of the most commercial and popular cinema exhibitors. Its compact all-in-one form factor eliminates the need for external sub-ambient cooling, while providing rich color and ultra-high contrast.

The cutting-edge cinema audio solution is also on display Christie Vive Audio, which uses high-quality ribbon driver technology, a highly precise directional linear array design, and powerful Class D amplification. All of these aspects make it the ideal solution for faithfully reproducing today's digital cinema audio formats.

Accredited by the Fédération Internationale des Associations de Producteurs de Films (FIAPF) in Paris as the only non-thematic Chinese film festival open to competition, SIFF has benefited from the rapid development of the Chinese film industry and the transformation of Shanghai into a major global cultural metropolis. In parallel, the SIFF has built a solid and professional platform for cultural exchange, at the service of Chinese and international cinema, which, through its four main lines of activity - competition, market, forum and film panorama - It is expanding its influence, and with its projects and initiatives to promote cinema such as “SIFF World Express” and “the Belt and Road”, strengthening its international ties.