Antena 3 leads August with a 12.1% share

Since January 2017, Antena 3 had not led alone and in February of this year it registered a technical tie with Telecinco, which reached its monthly minimum in August.

Antenna 3 In August it became the most watched channel with a share of 12.1%. As highlighted Barlovento CommunicationIn its monthly report, Antena 3 had not led alone since January 2017 and in February of this year it registered a technical tie with Telecinco.

The Mediaset chain registered 11.9% in August (recording its monthly minimum), while TVE's 1 obtained 10%, payment themes, 8.3%; the autonomous and 8.3%; LaSexta, and 6.1%; Four, and 5.7%; FDF, and 3.1%; The 2, 2.9%; and Neox, and 2.6%.

The three large networks (La 1, Telecinco and Antena 3) register 34.0% share, -2.1 points compared to last month.

By business groups, Mediaset Spain obtains the leadership, with 27.5% (down -2.8 points). Atresmedia in second position it achieves 26.5% (up +0.5 points).
RTVE totals 16.4% (down -0.3 points); the FORCE achieves 7.1% (repeat result); Vocento 3.2% (up +0.2 points); and Editorial Unit 3.0% (up +0.5 points).

The regional broadcasters as a whole average 7.3% screen share, repeating the result.

He regional ranking By screen share it is led by TV3 (11.2%, leader in its broadcasting field), followed by TVG (10.8%), ETB2 (8.1%), Aragón TV (8.0%) and Canal Sur (7.9%). The private regional governments sign 0.4%.

Television consumption

The total consumption for this month is 190 minutes per viewer per day, which is 16 minutes less than in July of this year and 16 minutes less than in August of last year. This represents the month of August with the lowest consumption in the last eight years.

The breakdown of consumption is 185 min/day linear (where guests are included) + 5 min/day deferred. Guests (viewers not residing in the home) account for 5% of total consumption.

58.2% of Spaniards have contacted the television medium daily (25,952,000 individuals watch television on average daily).

In the accumulated monthly period, 91.4% of the population aged 4 and over has watched television for at least one minute in the last month.

Of the 44.6 million potential viewers as a consumer universe, 3,849,000 people have not tuned in for a single minute of television in the last month.

In August of the previous year, telephobes, those who did not watch a single minute of television in that period, totaled 3.2 million viewers.