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Telecinco regains leadership with 14.2% share

Television consumption per person per day drops to 226 minutes, 34 minutes more than last month and 4 minutes less than in September 2013.

Remote controlTelecinco regained audience leadership in September with a share of 14.2%, 1.2 points above the previous month.

According to the report of Windward, with data from Kantar, Telecinco is the most watched channel among women, in the 25 to 34 age group and in those over 55 years of age, as well as in the morning, afternoon, prime-time and late-night slots and in the days from Monday to Friday. By region, it leads in the Basque Country, Galicia, the Canary Islands, Aragon, Asturias, the Balearic Islands and Murcia. The most watched broadcast corresponds to the “France-Spain” match.

For its part, Antena 3 (13.6%) rose one tenth in September and maintains its leadership in men, young people aged 13 to 24 and the group aged 35 to 54, as well as in the “Commercial Target”, in the weekend sessions and in the after-dinner slot. The regions where it leads are Andalusia, Madrid, Valencia, Castilla La Mancha and Castilla y León. The most watched broadcast on the network corresponds to Formula 1, Singapore GP.

La1 (10%) rises seven tenths and regains leadership in the “Rest” area (regions without their own regional television). The profile of its audience stands out in those over 45 years of age, especially in those over 64 years of age. Likewise, it gets its best data in prime-time and after-dinner hours and during weekend sessions. The most watched on the network is the Champions League match “Paris St Germain-Barcelona”.

Regarding the regional ones, FORTA achieves 8.2% share, increasing six tenths. The channel with the highest share is TV3 (13.3%), followed by Aragón TV (11.1%), TVG (9.5%), CSur (9.3%) and ETB2 (8.9%). The regional ones get their best data in the after-dinner periods and in the days from Monday to Friday.

Finally, LaSexta (7.2%) rises seven tenths and Cuatro obtains 7.1%, rising two tenths.

Hearings September 2014 (Source: Barlovento)

By, Oct 1, 2014, Section:Business, Television

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