Benidorm Fest returns Saturday's leadership to RTVE with a 21% share in its final gala

Chanel's victory in the Benidorm Fest final (RTVE) attracted 3 million viewers (21% screen share).

The grand finale of Benidorm Fest, the contest to choose the Spanish candidate for Eurovision 2022 that Chanel won with her song Slomo, was the most watched of the day on television. A total of 6,546,000 spectators watched the final at some point, which recorded its golden minute in its final moments, at 00:04 hours, with 3,499,000 viewers (27.7%). The gala was the leader in its broadcast slot, 10.7 points behind the next option. By autonomous communities, the monitoring above the average stands out in Galicia (49.6%), Madrid (28.9%), Valencia (25%) and Murcia (23.3%).

A total of 10,777,000 people have seen some moment of the galas (two semi-finals and final) of the Benidorm Fest: semi-final 1 (1,534,000 spectators and 11.8%), semi-final 2 (1,728,000 and 14.2%) and final (2,966,000 and 21%). In addition to the broadcast in The 1Last night, 197,300 unique visitors followed the Benidorm Fest final live through RTVE Play, more than double (+108%) the followers in each of the semifinals, registering more than 456,000 live views. In addition, the final records live around half a million views on TikTok (483.400).

The social audience supports the Benidorm Fest

The conversation on Twitter during the grand final of Benidorm Fest generated 679.000 unique tweets from 124,000 authors; The peak was reached around 00:00, with 256,000 Tweets. The most used hashtags were the official ones of the event: #BenidormFest accumulated 632,000 mentions and #ElFestivalQue Quiero generated 32,000 last night. During the final, #BenidormFest was the Trending Topic No. 1 in Spain for 10 hours and world no. 1 for three.

Beniform Fest sido trend in 23 countries among which Panama, Norway, Sweden, Portugal and Mexico stand out. Regarding the accumulated conversation since January 24, there have been generated 2.1 million unique tweets from 154,780 unique authors; Of them, the hashtag #BenidormFest accumulates 1 million and #ElFestivalQuequieres, 70,000.

The viewing of Benidorm Fest videos has skyrocketed in recent days, reaching 20 million. YouTube It is the platform where users consume the festival videos en masse: in just 3 days, the semi-final performances accumulate millions of views. The most viewed performance on YouTube RTVE Música is that of Rigoberta Bandini with 2.2M views, followed by tanjugueiras with 2M and Chanel, winner of the Benidorm Fest, with 1.3 million views.

On the other hand, with more than 1 million impressions on Twitter and 499,000 views, the video with Tanxugueiras' performance is the most viewed on Twitter from yesterday's final. The live videos during the day of the final achieved 543,000 views on social networks. The coverage of the final stands out in TikTok, con 483.000; and the Benidorm Calling en Twitch, con 23.000.

https://youtu.be/K_WqBxwAbJY