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Antena 3 regains its November leadership with a share of 14.1%

Antena 3 (14.1%) regains the lead, rises five tenths and achieves its best figure since August 2009.

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In November, Antena 3 regained audience leadership with a share of 14.1%. Antena 3 (14.1%) regains leadership, rises five tenths and achieves its best figure since August 2009, being the most watched channel among men and between 13 and 54 years old. It leads the regions of Andalusia, Madrid, Valencia, Castilla La Mancha, Aragón and Castilla y León, as well as in the commercial target.

On the other hand, it should be noted that La1 (10.0%) drops four tenths compared to October, although it once again leads in the “Rest” area (which includes the communities of Cantabria, La Rioja, Navarra and Extremadura).

The chain obtains its best data in women, as well as in those over 45 years of age. By time slot, their records stand out after dinner and primetime.

By television groups, for the first time Atresmedia leads with a 29.6% share, compared to the 29.0% of Mediaset España, CRTVE (16.4%), Grupo Vocento (4.4%) and Unidad Editorial (3.1%).

According to the report of Windward Communication, with data from Kantar Media, the Champions League match between Juventus and Real Madrid (La1) was the most viewed space of the month with a 36.3% share. It is followed by the second installment of Avatar on Telecinco with 32.2%.

In news programs, Telecinco's programs are the most watched, when weighted by the average audience of the two midday and evening editions. In simulcast, (La1+24 hours), TVE would lead

Television consumption per person per day amounts to 257 minutes. This figure is seventeen minutes more than last October and twelve minutes less than in November 2012.

Aragón and Castilla La Mancha top the ranking by communities, while the Canary Islands and Galicia are the ones with the lowest consumption.

DTT consumption (82.9%) fell three tenths in November while cable (13.2%) rose four and satellite (4%) one tenth. Catalonia is the region that consumes the most through DTT. The Basque Country and Asturias do it the most using cable, and the Canary Islands use satellite.

By, Dec 2, 2013, Section:Business, Television

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