Telecinco starts 2016 leading with a 13.9% share

By television group, Mediaset España gathered 29% of the share in the first month of the year; while Atresmedia achieved 28.1%; CRTVE, 16.7%; Editorial Unit, 4.5%; and Vocento, 3%.

Telecinco, despite falling five tenths compared to last month, reached a screen share of 13.9% in January. It is thus emerging as the most watched channel by Spaniards for the seventeenth consecutive month.

As reflected in the monthly report of Windward, with data from Kantar Media, is the leader among women, young people aged 13 to 24 and those over 55, as well as Andalusia, the Basque Country, Galicia, the Canary Islands and Asturias.

By time slot, Telecinco shows its main strengths in the afternoon, prime-time and late-night.

For its part, Antena 3 (13.6%) rose two tenths in the month of January and is once again the most watched channel among men, among individuals between 25 and 44 years old and among adults between 45 and 64 years old. In addition, it is the leading option in the morning, after-dinner and weekend sessions.

By region, its leadership extends to Madrid, Valencia, Castilla-La Mancha, Aragon, the Balearic Islands, Murcia, Castilla-León and in the commercial target. The most watched of the month has been the final of Your face sounds familiar to me.

As for TVE's La1, it drops one tenth compared to December. The results stand out in individuals over 55 years of age and in women. By time slots, it achieves its best records in the desktop band and in prime-time and by days of the week it shows its greatest strengths from Monday to Friday.

The regions closest to La1 are Castilla-León, Murcia, Valencia and Castella-La Mancha. The most watched broadcast was At your house or mine, with Alejandro Sanz.

By television group, Mediaset España gathered 29% of the share in the first month of the year; while Atresmedia achieved 28.1%; CRTVE, 16.7%; Editorial Unit, 4.5%; and Vocento, 3%.

La suma de loas tres grandes (Telecinco, Antena 3 y La1) registró en enero el 37,6% de cuota.

Entre las cadenas emergentes, 13Tv logró un máximo histórico con 2,5%.

Los informativos de Telecinco son los más vistos, en la ponderación de la audiencia media de las dos ediciones de mediodía y noche.

El consumo televisivo por persona y día asciende a 255 minutos,9 minutos más que el mes pasado y 8 minutos menos que en enero de 2015.