Atresmedia surpasses Mediaset in January with an audience share of 27.4%

By groups, after Atresmedia is Mediaset España (26.8%), RTVE (15.7%), FORTA (8.8%), Vocento (2.3%) and Unidad Editorial (2.3%). By channels, Telecinco leads with 13.8%, while Antena 3 registers 13.6% and La1 9.8%.

Atresmedia TV has started 2021 as the leading audience group with a 27.4% screen share in January, beating Mediaset Spain (26.8%), despite having one less channel, with +0.6 points advantage. This leadership, which occurs for the first time since January 2019, is due to the rise of its main channels, Antena 3 and LaSexta, which increased the most compared to the previous month (+0.4 respectively). In the year-on-year comparison, Antena 3 is the channel that has grown the most (+1.9). In fact, Atresmedia TV's two main networks (20.5%) beat its competitor's two (19.1%).

It is the best result for Atresmedia TV in almost 2 years (February 2019) after rising +0.5 points compared to December 2020 and +1.5 points compared to January 2020 and in the face of the decline of its competitor (-0.2 points vs. December 2020 and -1.2 vs. January 2020).

It is also the group prime time leader, for the fifth consecutive month, with 29%, its best result in the prime time slot in more than 4 years, since November 2016. The group thus extends its absolute leadership in the highest consumption slot by growing +1.3 points compared to December, compared to the decrease of almost one point of its competitor until achieving the greatest historical distance with its rival in Prime Time since the Atresmedia group was formed with the arrival of LaSexta, +4.7 points. In addition to the stellar strip, it leads the Sobremesa (29.1%).

Furthermore, it conquers the commercial target with 28.3% (+0.6 points over its rival) and rises in this appreciated segment, the most attractive from an advertising point of view, in Prime Time to 29.2%, also leading with a resounding advantage over its rival of +3.5 points.

Antena 3 remains unstoppable by achieving its best result in 2 years (January 2019) by rising to 13.6%. It is the network that is growing the most along with LaSexta and sweeps Prime Time, where it is the leader for the sixth consecutive month with its best data in almost 13 years (April 2008), 15.9% (+0.9 vs December 2020 and +3.5 vs January 2020), and the greatest distance compared to Telecinco in almost 19 years (March 2002), +3.3 points.

In commercial target, it reaches its best figure since February 2019 (12.5%) and is the leader of the commercial target in prime time, in this case with its best figure since February 2019 with 14.9%, +2.4 points behind its competitor. In addition to prime time, it also leads after-dinner hours and adds to these slots the leadership of late might from Monday to Friday.

Antena 3 is the channel with the most viewers every day, with an average of more than 16 million (compared to 14.1 million for its competitor) and this month it achieves the milestone of achieving the 25 most viewed broadcasts, in a ranking led by Pasapalabra y Antena 3 News 2. The network's contest reaches the most watched month in the entire history of TV with nearly 3.4 million followers and 21.9%, while its second news edition is the most watched in January with nearly 3.6 million viewers and 20.3%. Added to them The Anthill, also in its best historical month.

LaSexta

As to LaSexta (6.9%) accumulates 31 consecutive monthly victories over Cuatro (5.3%), repeating its second best figure of the season. It also surpasses it with an advantage in prime time (6.3% vs 5.4%) and in commercial target, both in total day (8.1% vs 6.1%) and in prime time (7.4% vs 6.4%).

It is its best data in the star band since May 2020, both in total individuals and in commercial target. La Mañana from Monday to Friday is once again its strongest slot (11.8%), placing itself as the third absolute option and ahead of the public channel thanks to the strength of Red Hot, the leading political debate program and the one that is growing the most, increasing the distance with its new competitor, and Aruser@s, in its third best month in history.

daily, The Intermediate It is its most viewed program and all its entertainment, current affairs and informative spaces, LaSexta News, Gamers, Better Late y zapping (in the most viewed month in history) are ahead of their respective rivals with their highest data of the season.