Telecinco regains its sole audience leadership in March

The Mediaset España channel rose 1.3 points compared to last month and recorded its best audience in the last nine months. They are followed by Antena 3 (12.4%) and TVE's La1 (10.5%),

Telecinco (14.2%) was the most watched channel in the month of March, recovering the lead alone. It rises 1.3 points compared to last month and registers its best figure in the last nine months. They are followed by Antena 3 (12.4%), La1 (10.5%), autonómicas (8,1%), temáticas de pago (7,5%), LaSexta (7,1%), Cuatro (6,1%), FDF (2,9%), La2 (2,6%) y Nova (2,4%), entre las diez primeras.

Como destaca Windward Communication en su informe mensual de audiencias, las tres grandes cadenas, La1, Telecinco y Antena 3, registran el 37.1% de cuota, un dato +0.3 puntos en relación al mes pasado.La televisión pública firma el 24.8% , una cifra -0.7 puntos en relación al mes anterior.

Por su parte, Mediaset España obtiene el liderazgo por grupos empresariales, con el 28,7% (sube +1,1 puntos), mientras que Atresmedia se sitúa en segunda posición logrando el 26,9% (baja -0,2 puntos).

TVE adds 16.6% (down -0.4 points), while FORTA gets 8.0% (-0.3 points), Grupo Vocento registers 2.8% (down -0.1 points) and Unidad Editorial ends the month of March with 2.4% (down -0.2 points).

He Total consumption for the month of March stood at 256 minutes per viewer which is 6 minutes less than in February of this year (including guests). The breakdown of consumption is 250 minutes linear (which includes the concept “guests”) and 6 minutes delayed. Guests (viewers not residing in the home) account for 5% of total consumption.

72.9% of Spaniards have contacted the television medium daily (32,548,000 individuals watch television on average daily). In the accumulated monthly period, 97.3% of the population aged 4 and over has watched television for at least one minute in the last month.

Of the 44.6 million potential viewers as a consumer universe, 1,191,000 people have not tuned in to television for a single minute in the last month.

Most viewed broadcasts

The most viewed broadcast of the month corresponds to the broadcast of the match Champions League between Paris St.Germain and Real Madrid broadcast on Antena 3 on March 6 with 8,564,000 average audience and 41.8% audience share.

In delayed viewing, the most watched broadcast was elite body (Antena 3, March 13) with 454,000 average audience. As for the most viewed movie, it was Happy mother's day (La1, March 11) while the most followed series was the broadcast of flour on March 7 (Antena 3).