The AEDEMO TV 2019 Multiscreen Television Seminar is underway

Bilbao hosts a new edition of this Seminar with three days with television as the protagonist and in which 400 attending professionals will discuss the present, but, above all, the future of this media king.

This Wednesday the AEDEMO TV Multiscreen Television Seminar 2019, organized by the Spanish Association of Market Studies, Marketing and Opinion, with the discussion table Neotelevision, content repository or…?

The table was moderated by the director of ETB, Eduardo Barinaga, and participated Ignacio Gomez, director de Digital & Investigación de RTVE; David Nunez, Director of Market Development at Sky; and Manu Quero, responsable de Alianzas Estratégicas para el sector audiovisual, YouTube, España & Portugal de Google.

The participants have agreed that it is increasingly necessary to work relying on several platforms and know what each of them contributes and that it is necessary to adapt to the demands of new audiences but without forgetting the linear television audience. Although it is true that on-demand television has been increasing its participation, there is still a large audience that wants to watch linear television, so it cannot be left aside and they have to coexist.

Furthermore, all of them put value on the user, proclaiming that the important thing is that this user is satisfied and that it is easy for them to combine different windows.

Today, February 14, the Seminar continues full of presentations divided into thematic blocks at the Seminar headquarters, the Euskalduna Palace. The first will focus on the audience measurement in this new “era” of television, the second from the perspective as advertising support and the third about the future targets those who this new advertising must capture.

The AEDEMO Seminar will continue tomorrow, February 15, with more sessions and a more than round table as a culmination, Television, always Television moderated by the communicator and Member of the Board of the TV Academy, Jota Abril.

Three days with television as the protagonist in which the 400 attending professionals have discussed and will discuss the present, but, above all, the future of this media king.