Sky Sports Racing wins in efficiency with Ross Video

Sky Sports manages to speed up and automate workflows with Overdrive and Inception in its renewed channel dedicated to horse races.

The media giant Sky which has eleven sports channels under the brand Sky Sports He has launched his new channel Sky Sports Racing. Previously known as At The Races, the new channel specializes in the issuance of horse racing.

For this project, Sky has set a new study and control study, as well as a new writing room (NRCS). Both in terms of process automation, writing and social media, the technology of Ross Video He has played a key role.

Jack Horry, Platform Director of Sky Production Services, he comments that “the process of transforming empty rooms into a totally operational study within six months was a challenge. For this we chose experienced and trustworthy partners who were familiar with our style of doing things. Ross Video had already worked with Sky to automate our main news study, so we knew we would receive many practical advice and support when we introduced the NRCs and the automation in Sky Sports Racing. Term was certainly stressful, but our launch was incredibly clean and that is actually due to excellent training, ease of use and product reliability. ”

Sky Sports Racing will cover more than 700 competitions in the United Kingdom in 25 locations this year, in addition to showing more than 200 races in France and more than 80 Hong Kong. It will also give daily live racing coverage from the United States and Australia. With such a tight calendar, the efficiency of the workflow has been the first that has been taken into account throughout the entire process.

OverDrive, the Ross Video Production Automation tool, and Inception, a drafting system and a social media management tool, have been fundamental for this project.

Horry recognizes that “automation can be a controversial issue in this industry, but it definitely helps us to climb our productions appropriately. The Overdrive solution of Ross allows us to do much more with our template, than already extensive, and then add more people to production when we are doing something more complex. We have also discovered that INTECTION is a very effective and intuitive tool that has allowed us to centralize our work flows from this platform future".

For its part, Oscar just, Ross Video Sales Director for EMEA, points out that Overdrive and Inception are specially designed tools to make live production easier and more robust than ever since “they were created specifically around live production professionals who need to develop and deliver stories efficient to our international client portfolio ”.