Ross will bring its latest high-impact and efficient production solutions to Las Vegas

Under the motto 'High Impact, High Efficiency', Ross will show in Las Vegas solutions that take advantage of the latest technology and allow professionals working in live production to create more attractive and more efficient content.

Ross Video will attend one more year NAB, in Las Vegas from April 8 to 11 with a stand of more than 835 square meters with innovative solutions for live production. With the motto High Impact, High Efficiency, Ross will showcase solutions that leverage the latest technology and enable professionals working in live production to create more engaging and more efficient content.

Ross will open NAB on Sunday afternoon when he brings together clients, partners and the press at a reception in which the company's CEO, David Ross, will present the news with his now traditional “One More Thing…”.

Already in his exhibition space, Ross will demonstrate a news production suite from start to finish, demonstrating complete news workflows that comprise everything Ross is capable of delivering from the Acid and Pivot cameras, the computer system for newsrooms Inception, Streamline MAM, Tria News Clip Player y XPression Graphics, the production mixer Acuity and production automation solution OverDrive.

A large sports production area will showcase the latest in resolution-independent graphics XPression Card for LED screens and the solution Ross Unified Venue Control.

It will also showcase a complete virtual green screen production solution with an automated workflow, demonstrating the latest in virtual solutions and the debut of its new Voyager rendering engine, based on Unreal 4.

We must not lose sight ofIn addition, a 12G 4KUHD production line that supports High Dynamic Range and Wide Color Gamut WCG video; the area dedicated to Camera Motion Systems with the latest in Furio and CamBot robotic camera systems; demonstrations with IP infrastructures under SMPTE-2110; proposals for virtualization for real-time live production; the potential of Ross Carbonite and Acuity production mixers and the DashBoard control platform; and its services Rocket Surgery, Ross Creative Services (virtual design and set design) and Ross Mobile Production, (turnkey managed production services).

David Ros highlights that "we understand the challenges and opportunities of live production and that is why we will bring high-impact, high-efficiency production solutions to NAB. Our technical teams have been working hard to prepare for the show and I think clients are going to love what we have in store for them this year, including some fun surprises that we will present in the Keynote on Sunday night."