Cooke Optics promotes Catherine Crawley to marketing director

In his new role, Crawley will continue to build Cooke's digital marketing strategy, as well as taking on the strategy and execution of more traditional marketing elements.

Cooke Optics has promoted Catherine Crawley to the position of marketing director, after two years at the head of the company's digital marketing.

Catherine began her career in sales, marketing and management in the media sector, from production to post-production and distribution, at companies such as The Hospital Club and Air Post Production. She then spent several years working in design and digital agencies, gaining experience in social media platforms and e-commerce, as well as event planning and content marketing, before developing a successful career as a social media strategist.

He joined Cooke Optics in 2017 to leverage the company's growing social media presence, driving marketing content to appeal to Cooke's global clients and the film community. More recently he has focused on the launch of #shotoncooke, a gallery website where cinematographers are invited to upload clips of their work shot with Cooke lenses, with the aim of informing others about their experiences.

In her new role, Catherine will continue to build Cooke's digital marketing strategy, as well as taking on the strategy and execution of more traditional marketing elements, including events, advertising and sponsorships.

Les Zellan, presidente de Cooke Optics, ha asegurado que “Catherine ha hecho un trabajo tremendo para construir nuestra presencia en línea y permitir lo que se ha convertido en un vibrante diálogo virtual con nuestra comunidad global. Fue el siguiente paso obvio para ella traer su significativa experiencia a todo nuestro programa de marketing”.

“Es un placer y un motivo de orgullo promocionar a Cooke, un fabricante británico con una historia tan rica de la que sacar provecho, así como un trabajo contemporáneo tan innovador. La comunidad no sólo está entusiasmada con los productos, sino que también está abierta a compartir sus conocimientos y experiencia de producción. Me entusiasma asumir este papel más amplio y desarrollar proyectos más integrados que involucren a nuestra audiencia. Los espectadores también deberían estar atentos este año a más videos sobre Instagram y a más conversaciones en vivo con cinematógrafos transmitidas a través de nuestros canales de medios sociales”, ha afirmado Crawley.