Forbidden Technologies changes its name to Blackbird

The British developer of cloud video platform technologies will now be called Blackbird.

Forbidden Technologies, the British developer of cloud video platform technologies will now be called Blackbird. In this way, it adopts the name of its popular Blackbird technology as its brand.

Ian McDonough, CEO of Forbidden, said: "This is a logical step for the company as we consolidate our business efforts behind the Blackbird platform. The collective noun for a group of blackbirds is a cloud. This is no accident. Our unique Blackbird codec and toolset is completely cloud-native. The Blackbird name is synonymous with speed and agility, and this is exactly what Blackbird offers our customers. It brings together the responsiveness of workstations with all the benefits. of the cloud for collaborative workflows for video professionals and teams around the world.”

“We look forward to a bright future under the Blackbird name as we continue our mission to revolutionize the way organizations work with video and maximize the value of video assets in a rapidly evolving digital and broadcast environment,” he adds.