TV Up Media and Teltoo promise to reduce content distribution costs via CDN by half

The two companies have combined their services and offer a decentralized streaming model that reduces the number of requests to CDNs, as it turns devices that are connected to streaming into temporary cache points.

Offer the most complete advanced television service and cause the minimum impact on the operators' networks. With this objective TV Up Media has incorporated into its platform PayTV multi-tenant the innovative decentralization technology of A tent. With this solution, the number of requests to the CDNs is very significantly reduced, since the devices that are connected to streaming also become temporary cache pointss, which significantly optimizes the use of operator resources and improves the quality of service.

The pay television market in Spain is experiencing a moment of expansion thanks to the new ways of consuming content. Improvements in infrastructure and the consolidation of video viewing on mobile devices have revitalized a market that has gone from entering 1,513 million in 2013 to billing 2,161 million last year. One of the great catalysts for this growth has been the expansion of quad-play packages, which integrate landline and mobile telephones, internet, data and pay television. In 2013, 0.7 million packages of this type had been contracted, and the figure has increased to 5.9 million at the end of 2018.

The possibility of offering quad-play packages with PayTV that includes the viewing of multi-screen content was until very recently a business within the reach of only large operators, since the costs were very high, but the paradigm has changed with the solution offered by the TVUp platform, which applies the latest technological advances to allow any operator, regardless of its size and infrastructure, to offer integrated packages.

The future is OTT

The impact of streaming television is evident and OTT technology will become the main way to consume content in the coming years. The Internet has redefined the rules and now the user wants content immediately, everywhere and on any device. To the
At the same time that this new environment represents a great opportunity, it also represents a great technological challenge for operators to guarantee a satisfactory user experience while maintaining competitive costs.

In the live or on-demand streaming process chain there are several factors to take care of: capture, transcoding, DRM encryption, caching, network state and delivery to different devices. In the case of live content it is even more complex, because everything happens in real time.

Live streaming is also relatively new and there is still little data and information about it, which is why most companies tend to overinvest in equipment. The use of multiple caching points, in order to create sufficient capacity in case something unexpected happens, or the deployment of dedicated multicast infrastructures, are some of those expenses. This is why TV Up Media and Teltoo have focused their efforts on optimize the entire process so that operators can offer a quality television service without having to make large investments.

Quality improvements with cost savings

The CTO of TVUp, Francisco Saez, who has also been an advisor to Teltoo since its foundation, highlights that "with TVUp, operators do not need to deploy ad hoc distribution networks to offer TV to their clients, for example, IP multicast distribution, since the platform uses OTT video technologies similar to those of YouTube, Netflix or HBO, which operators already try to be able to distribute with the best performance to the end users of their broadband services. In addition, TVUp adds the ease of being an 'operator-friendly' OTT service, providing hybrid mechanisms of access to live content, taking care of the customer experience, avoiding risks of congestion in the networks and also avoiding excessive peering costs. The use made in the DTT STBs and the CDN decentralization technology provided by Teltoo, which is incorporated into all the platform devices, mark a clear difference with respect to any of the solutions that have been seen so far in this area.

On the other hand, the CEO of Teltoo, Pablo Hesse, details the benefits of the technology that his company has developed: “Thanks to this new way of operating, we avoid always resorting to the CDN, which means that the content may be traveling through the network much further than necessary, with the use of resources and the extra impact of energy consumption that this entails.”

The key element of Teltoo is the management and control of user experience at all times, permanently monitoring the upload and download speeds of each device or the type of connection they are on (WiFi, network or mobile), avoiding saturation levels. All these levels are configurable by the operator himself, providing total control and enormous flexibility.

Likewise, Teltoo gives a simple answer to implementation, since it is lightly integrated into the video player and uses the player's cache, so it does not add latency to the already existing OTT structure, in addition to providing greater flexibility in low-demand content (it does not need a pool of users as large as other technologies). This solution also adapts to new out-of-home consumption environments, saving peering points between different operators.

Founded in early 2016, Teltoo is a content distribution network based on centralized P2P technologies. Its main purpose is to provide telecommunications operators, TV networks, publishers and other content creators with the most efficient and sustainable technologies for the distribution of content over the Internet.

For its part, TVUp Media Telecom has offices in Barcelona, ​​Madrid and Santiago de Chile and offers its clients a TV platform solution on certified Android TV, allowing all operators, regardless of their size and type of network, to offer a competitive linear and non-linear TV offer. TVUp is a hybrid DVB-T2/C and OTT platform that aggregates and combines FTA (Free-to-air) television channels, premium channels and applications from world-class content owners, bringing together all the entertainment offering that the market currently demands.