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NASCAR to use Amazon cloud services to monetize 70 years of footage

NASCAR designates Amazon Web Services (AWS) as a cloud computing, cloud learning machine and cloud artificial intelligence platform.

NASCAR

The National Association for Stock Car Auto Racing and organizer of the most important stock car competition in the world (NASCAR), will migrate more than 70 years of archival material to the cloud of Amazon Web Services (AWS).

The National Association for Stock Car Auto Racing and organizer of the most important stock car competition in the world has more than 70 years of images.

“We are pleased to welcome AWS to the NASCAR family,” says Jon Tuck, NASCAR's chief revenue officer. "This relationship underscores our commitment to accelerating innovation and adoption of cutting-edge technology across our sport. NASCAR continues to be a powerful marketing vehicle and will position AWS's cutting-edge cloud technology in front of industry stakeholders, corporate sponsors, broadcast partners and, ultimately, our fans."

NASCAR's commitment to innovation goes beyond on-track competition. NASCAR continues to bring fans a more immersive and visceral experience at the track and at home. This new relationship is an extension of that commitment to enhancing the fan experience while delivering value to the industry.

“AWS's cutting-edge cloud technology will archive all the defining moments in our sport's history and provide fans with access to those unforgettable memories all year round,” he says. Craig Neeb, NASCAR executive vice president of innovation and development. “Speed ​​and efficiency are key in careers and business, so we chose AWS, the cloud with unmatched performance, the most comprehensive set of services, and the fastest pace of innovation, to accelerate our cloud migration.”

NASCAR will take advantage Amazon Rekognition (an AWS service that adds intelligent image and video analytics to applications) to automatically tag specific video frames with metadata, such as driver, car, race, lap, time, and sponsors, so the industry can easily search for those tags to surface the most iconic moments from past races. By using AWS services, NASCAR expects save thousands of hours of manual search time each year, and you can easily extract historical moments.

By, Jun 5, 2019, Section:Storage, Media management

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