‘OT’ returns to TVE with a greater transmedia focus and a new 360º set

TVE y Gestmusic Endemol reforzarán la estrategia digital transmedia para ampliar OT más allá de las galas en web, RR.SS. y el canal de OT en Youtube. Además, se amplía el universo digital con la nueva App para asistentes de voz.

Operation Triumph regresa a La 1 con su edición más exigente e innovadora. OT 2020, el talent musical producido por RTVE in collaboration with Gestmusic Endemol, vuelve con Roberto Leal como presentador, uno de los mejores castings de su historia y cambios en el jurado, el profesorado y la mecánica.

Tinet Rubira, director of Gestmusic Endemol Shine Group, states that "we want to renew and innovate so that OT is a living program. We are going to be more demanding than ever because the market is more demanding, but for that we are going to give the applicants more tools to be better." In addition, he has stated that the contestants will be fully supported on their path to professionalization.

Spanish Television once again bets on the successful transmedia strategy of the last two editions. Operation Triumph It extends far beyond the broadcast of the galas on television and the digital offer allows you to access exclusive content, enjoy the best of the program again, and follow everything that happens at the Academy between galas.

In the last edition, this ambitious strategy meant that a quarter of the program's consumption was online and with that boost the official website del programa ofrecerá la última hora de lo que suceda en la Academia. Además de los perfiles de cada concursante y de sus mejores vídeos, se podrán visionar todas las actuaciones de la gala, los mejores momentos de las clases y el resumen diario. No faltarán el reparto de temas ni los pases de micro con el análisis más exhaustivo de cada número musical.

Además, en el canal oficial de OT en Youtube, creado por RTVE y Gestmusic Endemol y que actualmente cuenta con casi un millón de suscriptores y acumula 1.400 millones de visualizaciones, you can follow the life of the Academy live. Users will once again witness, from any device, the progress of Noemí Galera's students.

The last hour and the ins and outs of Operación Triunfo can be followed in all the program profiles in the different accounts of Facebook, Twitter, Instagram y Tik Tok. And the OT 2020 app can be downloaded in all stores, to follow the news and updates, networks, website and 24-hour channel, watch the galas live, access the contestants' profiles and vote.

voice action

Este año RTVE, Gestmusic y Google se alían para enriquecer aún más todo el universo digital de OT con un nuevo elemento innovador y diferencial: una acción de voz (aplicación) desarrollada por Lavinia Voice which will allow you to have exclusive information on what happens within the Academy on a daily basis. The action, accessible from devices with the Google Assistant (both speakers and Android and iOs mobile phones) will allow access using the command “Ok Google, I want to talk to Academia OT” to three different daily bulletins hosted by Martí Rubira with the latest news, audios of the best moments and exclusive comments from the contestants, teachers and guest artists.

In addition, and at any time during the performance, three other commands can be used: “OK Google, tell me the menu”, “Ok Google, tell me the agenda” and “Ok Google, I want to know more about ‘name of the contestant’”. OT fans will be able to look at this new exclusive window as many times as they want to learn first-hand about the contestants' hobbies, tastes and musical playlists and follow the Academy's daily agenda of activities at all times. In addition, viewers and followers of the weekly galas will be able to send questions by voice via this new action to be answered in The Chat. The action will be available right after the Gala 0 broadcast and throughout OT 2020 and to access it you just have to use the invocation described above (“Ok Google, I want to talk to Academia OT”) on any compatible device

New set

Con 1,200 square meters, OT 2020 tendrá el plató 360º más grande y espectacular de España gracias a la combinación de iluminación y pantallas. Contará con 300 metros de pantallas LED de alta resolución con 12 módulos móviles, una iluminación adaptada a la nueva escenografía (con más de 500 focos), 10 cámaras HD, una cámara Skycam, una en grúa, dos inalámbricas, y un sistema de sonido con mesas de última tecnología, entre otros elementos.

What happens at the Academy can be followed using more than 50 cameras, many of them robotic. In its lighting, as on the set, energy efficiency criteria have also been taken into account, with LED fixtures capable of providing great brightness with low consumption.