Antena 3 Noticias launches an impressive 360º set equipped with the latest technology
The new set integrated into the newsroom has a spectacular Samsung LED video wall as a background and has four Shotoku robotic heads plus a Cam Mate hot head.
Antena 3 News will debut this season an impressive set equipped with the latest technology, reinforces its commitment with a new set equipped with the latest technologies of information and new image
Under the direction of Santiago GonzalezAntena 3 Noticias starts the new year maintaining the fundamental axes of its editorial line, based on providing balanced, plural, quality information that is committed to the demands of society, as stated in the presentation made to the media: "this season is marked by technological innovations, with a spectacular set. Something that Antena 3 Noticias has always done, which has always been at the forefront of technology."
This is how the general director of Antena 3 Noticias has reaffirmed himself in the face of what he has described as "the year of challenges", in which he seeks to "consolidate the good results by continuing with the dynamism in the processing of information."
To this end, Antena 3 Noticias has carried out an extensive process of technological changes that allow it to carry out its work in an even more efficient way and that will become visible from the September 3.
“We try to give greater support to the information to offer the best to the viewer,” said González, who pointed out how nearly nine hours of news are now being produced daily. Regarding the digital area, Antena 3 Noticias has placed itself in the 'top ten' of the most followed, aspiring to continue its growth.
In this way, Antena 3 Noticias, whose team has demonstrated its ability and talent to rise to leadership, innovates to offer its viewers closer and more expert News News with greater agility on screen.
Thus, Antena 3 Noticias, once again, sets the trend again, as it did in 1998, when it launched the first News set integrated into its newsroom. A concept that remains in force today and on which the changes prepared to face the new season have been made.
Antena 3 News seeks to grant a greater participation of the editorial staff and allowing greater freedom of movement for presenters of its editions.
A new set
The leadership of Antena 3 Noticias, as an information reference at the forefront of innovation, has a high level of demand and responsibility towards viewers. Regarding technological changes, the main and most visible one is the one that has taken place on the News set.
With a artistic design carried out by the Corporate Image Department of Atresmedia (based on several national and international studies), the new set is committed to a minimalist environment as a way of prioritizing the audiovisual.
The main elements that make up the 'set', including a new reflective floor in black, have been focused to privilege the new screen: a Samsung Indoor Model IFO15H, 14.4 meters long by 2.7 meters high, composed of panels with 1.5 millimeters of distance between pixel and pixel.
In addition, it supports up to eight simultaneous live signals thanks to a Viz Multiplay display manager from Vizrt.
It is about the global screen with the highest definition among news programs of Spanish television.
Along with this novelty, the 'set' also has four robotic heads Shotoku plus a hot head CamMate Systems and has been equipped with state-of-the-art LED lighting.
He set design has been made at 'level zero', which means it is at ground level. In this way, the passage of the presenters and the new robotic cameras is facilitated, avoiding obstacles in their path.
Augmented reality
Another technological novelty on the Antena 3 Noticias set is the implementation of the augmented reality, in order to tell the viewer the news in the most graphic way possible.
In the case of the Antena 3 Noticias set, a camera allows a virtual element to be projected into a real space, offering three-dimensional graphics to viewers.
The development of this technology will be carried out gradually in a first phase until it reaches its full performance and is expected to provide high performance, especially in sports and weather information.
Changes of this magnitude also require a new way of editing your News, which at a graphic level has also undergone changes.
The new design reinforces the hallmarks of Antena 3 Noticias and its commitment to modernity with a 'restyling' in the graphics, in the signs and in the color palette.
The faces of the news
Following the premise that what works is left untouched, Santiago González, after two seasons as general director, keeps the team with Oscar Vazquez as deputy director and Agustín Cubillo as editor-in-chief.
Sandra Blow He will continue to direct and present Antena 3 Noticias 1 (3:00 p.m.), the most watched news program on television. Vicente Valles will present and direct Antena 3 Noticias 2 (9:00 p.m.), accompanied by Esther Vaquero.
Matías Prats and Mónica Carrillo They will continue to lead the weekend editions, in which it is planned to promote analysis work on issues of consumption, economy or society, among others. Lorena García, María José Sáez and Angie Rigueiro will present Morning News.
The sports information team is also maintained with Manu Sánchez y Rocio Martinez in the two editions of Antena 3 Noticias; Óscar Castellanos in the weekend editions and Irenka Zubiría in the morning news.
Another season, the weather information continues with Roberto Brasero as director of a team made up of Mercedes Martin (morning) and Himar González (weekends).
Furthermore, Antena 3 Noticias continues to clearly bet on its Specials, of which he has been doing around twenty during the course.
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