This is Sony Virtual Production Studio, a VP set with the latest film technology

The Norwich University of the Arts houses the Sony Virtual Production Studio, a production facility focused on virtual production that features Sony Venice cinematographic capture and an unprecedented display in the United Kingdom of Sony Verona panels.

The studio is located next to the Immersive Visualization and Simulation Laboratory of the University. Funded by the Arts and Humanities Research Council, it is a new digital creativity center for film, animation, games and visual effects students.

Nine meters wide and four meters high, the volumen LED uses 6.7 million pixels to deliver sharp, cinematic images that look real both in person and on camera. The collaborative nature of the project has allowed the university to partner with motion capture specialists Target 3D, who provide their advanced camera tracking system based on Optitrack.

Future students of the Norwich University They will have the opportunity to explore the new facilities during the university's open days, which will highlight the exciting opportunities the space offers for learning, collaboration and innovation. In addition, may be used for commercial purposes, since directors will be able to rent the space for their own projects.

For the teacher Ben Stopher, vice-chancellor-designate of Norwich University of the Arts, the launch of the Virtual Production Studio represents a “big step forward” for Norwich University of the Arts and for creative education in the UK. “This collaboration with Sony allows our students to experiment with the same technology that is shaping the future of film, animation and visual effects. “It reflects our ambition to ensure all graduates are prepared to innovate and lead in a rapidly evolving creative landscape.” Installations include professional cameras and audio systems, as well as custom lighting to ensure high-quality image reproduction in virtual environments. “Sony has provided its technical expertise and support as part of a growing collaboration with the university,” he highlighted.