Confinement leads to the month of May with the highest television consumption in history

El consumo totalizado en mayo ha sido de 4 horas y 20 minutos diarios, 37 minutos diarios por persona más que el mismo mes del año pasado.

En confinamiento provocado por la pandemia de COVID-19 que ha obligado a gran parte de la población a mantenerse en sus casas ha provocado un considerablemente incremento en el consumo televisivo.

Según el informe mensual de Windward Communication, con datos de Kantar, el confinamiento ha provocado el mes de mayo de mayor consumo televisivo de la historia con 4 horas y 20 minutos diarios, 37 minutes per day per person more than the same month last year.

Linear consumption was 251 minutes, which includes the concept of 'guests' (97% TTV)
and the delayed one adds 8 minutes (3% TTV), which represents 260 minutes per viewer per day
(4 hours and 20 minutes).

By targets, those who spend the most time each day watching television are, by gender, women
(4 hours and 36 minutes daily average) and by age group, those over 64 years of age (with
6 hours and 46 minutes on average per person per day).

The daily consumption time of viewers who watch television every day is
5 hours and 50 minutes a day, more than 52 minutes minutes than the same month last year.

Regarding television coverage, 32.6 million Spaniards contact the
television media (296,000 more than the same month of the previous year), which represents 72%
of the population.

Mediaset occupies the first position in the ranking of business groups with 29.9% (with an increase of 1.7%), while Atresmedia occupies second position, signing 25.9% (repeat result).

RTVE adds 14.9% (-0.5), while FORTA gets 7.7% (-0.2), Vocento 2.6% (-0.1) and Unidad Editorial registers 2.2% (-0.2).

It is noteworthy that the two main communication groups (Mediaset and Atresmedia) concentrate 55.8% of the audience market (-1.7). In turn, the sum of the three large networks, La1, Telecinco and Antena 3, register 35.6% share (+0.9), more than three points than in August.

The ranking of paid thematic channels is made up of Fox (0.3%), AXN (0.3%),
TNT (0,3%), Canal Hollywood (0,2%), Calle 13 (0,2%), TCM (0,2%), Comedy Central (0,2%), Fox Life (0,2%), Historia (0,2%), National Geograhic (0,2%) y #0 (0,2%).

Finally, it should be noted that the first fifteen most viewed broadcasts of the month corresponded to Supervivientes on both Telecinco and Cuatro.