Linear television falls: March 2023 marks the lowest consumption in history

The latest study of Windward Communication on television audiences confirms that March was the month with the lowest television consumption in history: 189 minutes of daily average per person, which represents a decrease of 24 minutes compared to the month of March 2022.

The sociodemographic groups that consume the most time television are the women (205′) and the over 64 years old (344') and, by region, Asturias (214'), Castilla La Mancha (208') and Andalusia (205'). Likewise, the time of daily consumption per viewer (about those who turn on/watch television every day) is 296 minutes (-18' minutes compared to the same month last year).

In parallel, the alternative uses of television increase 5 minutes a day compared to a year ago. According to Barlovento, the Spanish population dedicates 39 minutes per person and day to these new uses, a figure that is divided into 30 minutes of audiovisual consumption over the Internet, 5 minutes of playback of recorded content, and 4 four minutes of video games or DTT radio. The age groups that dedicate the most time to “Other Uses of the Television” are individuals from 25 to 44 years old (55 minutes) and children from 4 to 12 years (51 minutes).

Hearings: Telecinco signs the worst March in its history

The analysis of Barlovento also stops the hearings to confirm that Antenna 3 maintains its leadership of (14.1%), adding a total of 17 months at the top of the ranking. For its part, Telecinco, in full transformation of its content and brand image, occupies the second position with 11.2%: the lowest March in its history. The ranking is completed with La 1 (9.1%), regional (8.6%, best month of March since 2020), LaSexta (6.3%), Cuatro (5.1%), Energy (3.1%, monthly historical maximum), La 2 (2.7%), FDF (2.6%) and Divinity (2.4%).

The March hearings also confirm the rise of paid theme chains, which with 10% of the share marks the best March in its history. Unique viewers amount to 20.7 million, which represents 44.8% of national coverage. The ranking of networks in this group of 73 channels is made up of LaLigaTV on M+ (0.4%), Fox (0.3%), TNT (0.2%), AXN (0.2%), Champions League on M+ (0.2%), DAZN laliga (0.2%), Calle 13 (0.2%), Canal Hollywood (0.2%), Comedy Central (0.2%) and DAZN F1 (0.2%).

Regarding the most viewed broadcasts, the gold medal goes to Copa del Rey match between Real Madrid and Barcelona, which managed to gather 6 million viewers, reaching a share of 36.3%. The end of Pasapalabra on Antena 3 on March 16 occupies second position with 4.5 million viewers, while the third and fourth positions in the ranking go to the two matches of the Spanish team offered openly on La1 on March 25 and 28.