Television consumption falls by 9% in 2023, remaining above three hours

Dentsu has analyzed in its annual report on media and key aspects of the sector in Spain the evolution of consumption and digital growth in the world of television in 2023, which shows data such as an average of more than three hours of television viewing despite the unstoppable advance of the digital world.

In 2023, daily consumption has dropped by 2% compared with the previous year, although when talking about consumption in minutes the figure rises to a notable 9%. This percentage is justified in the fragmentation of audiovisual content consumption for the benefit of the digital world. In this way, the consumption of average users is ordered in 277 minutes of digital (an increase of 22.7%), 191 minutes of television and 171 (-1.7%) of radio. In total, taking as a reference those over 18 years of age, the consumption of digital audiovisuals has been in the 4 hours and 47 minutes daily.

When analyzing these keys from the report of Dentsu By age groups, a great generational difference is evident. The boomers, that is, those born between 1946 and 1964, consume more than five hours of television (-1%). Next in the ranking are those who belong to the “responsible for household purchasing” segment with 231 minutes (-5%); generation X (1965-1980), with 166 minutes of consumption (-7%); the millennials (1981-1994) with 90 minutes (-14%), and the Zeta generation (1996-2012) with 63 minutes (-10%).

Dentsu has also put on the table the top most viewed programs year, in which, as usual, the beautiful sport continues to lead. In fact, the most followed format of the year was the round of penalties of the UEFA Nation League after the final between Spain and Croatia, which attracted 6,833,000 spectators. As for the leading networks in terms of audience, Antenna 3 continues to lead with a 13.3% screen share, followed by Telecinco (10.2%) and La 1 which is rising with (10%). Completing the ranking are two other chains that have improved their data from last year: La Sexta (6.3%) and Cuatro (5.1%).