The Spanish film television channel Somos premieres a new image

The new identity of the AMC Networks network launches on September 1. Somos has doubled its audience in 2020 compared to the previous year.

We are, the television channel dedicated to Spanish cinema and produced by AMC Networks, begins a new stage on September 1 with the renewal of your identity.

Based on the recognition of Spanish cinema As a fundamental part of our history, the channel delves for its new design into the graphic patterns typical of each era, the everyday objects that identify the last six decades and the faces and voices of the actors and actresses of Spanish cinema to bring it all together in a current image that will be continually renewed.

The channel's new bet, made internally, uses five bright colors, in addition to white, to convey the vividness of the stories and the variety of Spanish cinema, and the most representative phrases of the films with which several generations of Spaniards have grown up and lived to bring the great legacy of our seventh art to current aesthetics.

Coinciding with the launch of this new image, Somos, which has doubled its audience in 2020 compared to 2019, will dedicate, every night in September at 9:30 p.m., to one of the most beloved faces of Spanish cinema: Fernando Fernan Gomez. In total, 30 films, including classics such as Mambrú se fue a la guerra, El rey pasmado o Don Quijote cabalga de nuevo, entre otras.