The International Congress of Communication and Technology, #Comunica2, will hold an online edition

On November 13, an open virtual event will be held that can be followed on YouTube about the evolution of the media ecosystem, new narrative formats, the management of the 'fan phenomenon', trends in Social Media and what lies behind television series.

He Congress on Communication and Technology, #Comunica2, which takes place on the Gandia Campus (Polytechnic University of Valencia) since 2010, this year it cannot be carried out in person, but it will celebrate its 10th anniversary with an online event next Friday, November 13, focused on new narrative formats, trends in Social Media and changes in communication.

"The postponement of the in-person edition as a result of COVID-19 has been a difficult decision for the management and the organization due to the enthusiasm and desire of the group of collaborators (more than 30 students), but Comunica2 is an event that usually brings together 250 people in person and reaching 10 years has been a challenge and a satisfaction that we wanted to share, so we opted for an 'appetizer' of the Congress, with an online event open to everyone and with very current topics," he points out. Rebeca Díez, co-director of Comunica2.

Therefore, the in-person celebration of the 10th edition of the Congress is postponed to May 13 and 14, 2021, but an open day will be held on Friday, November 13, which can be followed openly through the #Comunica2 YouTube channel. It will open with two talks on the evolution of the media ecosystem and transmedia, led by Carlos Scolari, professor of the Pompeu Fabra University, y Ariadna Fernandez, professor of the UPV.

Experimentation in new narrative formats will be the theme of the second session, which will feature Cesar Pena, from the team RTVE Innovation Laboratory, while Belena Gaynor, digital manager of Operation Triumph, will talk about the 'fan phenomenon' and the management of the networks of this program. On the other hand, Pablo Vidal, expert in digital communication at the Eloy Alfaro Secular University from Manabí (Ecuador), will give a talk on SEO and trends in Social Media, and there will also be the presence of journalists Mar Abad y Toño Fraguas that, together with Javier Bezos (Fundéu-RAE), will analyze how our way of communicating on the Internet changes.

To end the day, Xosé Castro, linguistic supervisor of Netflix Spain and Portugal, will interview the press manager of the television production company Vancouver Media, Sara Solomando, and the art director at Vancouver Media, about the work behind television series.

As in all editions, the academic part of the International Congress will also take place. On Thursday the 12th, more than 20 communications on tourism, TV, marketing, data analysis, uses of language, scientific dissemination, education, culture, new media and transmedia projects will be presented online.