RTVG Corporation awards Konodrac and Crossmedia the collection, analysis and distribution of big data

The Galician Corporation is committed to a digital transformation strategy that contemplates the integration of all available data sources, both linear and digital.

Radio and Television of Galicia (RTVG) has trusted the solution proposed by Konodrac together with Cross media to carry out the service big data collection, analysis and distribution in order to know its users better and offer them a better service.

The Galician Corporation is thus committed to a strategy of digital transformation que contempla la integración de todas las fuente de datos disponibles (DataHub), tanto de su audiencia lineal como digital (televisión, radio y digital), para una óptima y eficiente gestión de datos.

Considerada como una de las operaciones más críticas para una organización, lanzó a finales del pasado año un concurso para el servicio para la captación, análisis y distribución del bigdata y servicio SaaS de explotación y mantenimiento de un Datahub para la Corporación RTVG.

Con esta plataforma, RTVG dispondrá de una herramienta centralizada that allows the exploitation of digital content at the same time as the collection of all the data that is generated in the experiences of users and thus forms consumption patterns that allow the generation of qualified information for future strategic decision-making.

Spanish technology

Crossmedia and Konodrac have been chosen to develop these services that will allow the RTVG Corporation to apply process optimization and in the decision making in certain productive flows of the RTVG Corporation, as well as determining consumption patterns that allow generating insight for decision making.

Crossmedia is a new line of business within Crosspoint, specialized in the integration of OTT solutions for broadcasters, telcos and online video companies. With more than 25 years of experience in the world of engineering, Crossmedia is an evolution in the digital area of ​​Crosspoint, a reference company in the distribution of products and solutions in the broadcast market in Spain. Crossmedia distributes in Spain important companies in the digital area such as Fastly (CDN), Brightcove (OVP), Conviva (QoE and Content and Social Insights), or Media Excel (coding) and Unified Streaming (Packaging and Origin services).

Por su parte, Konodrac es experta en tecnologías de Big Data para televisión, addressable TV, HbbTV con adserver propio, analítica predictiva, motores de recomendación de contenidos y seguridad de datos, con una plataforma tecnológica propia para incorporar fácilmente prestaciones de inteligencia de datos en las aplicaciones de sus clientes. Está focalizada en la transformación digital para los negocios del sector multimedia y audiovisual que requieren mejorar sus canales de comunicación e interacción con sus clientes y usuarios, y automatizar los flujos de trabajo.

Konodrac's solutions and services, among which the products 360 Audience Measurement, User Tracker or Addressable TV stand out, are used in the main television stations in Spain RTVE, the Mediaset group, Discovery (DMAX), VIACOM International Media Networks Spain (Paramount Network), the regional television stations CVMC and CRTVGa, as well as local television stations such as Xarxa.