Konodrac continues to bet on its internationalization with the signings of Javier Carreño and Sergio Cuerda

Javier Carreño and Sergio Cuerda have joined Konodrac as director of broadcast & data and director of programmatic sales, respectively.

Both professionals extensive experience they face the international expansion of the company, which occupies a prominent role in data markets HbbTV y digital advertising for linear TV in Spain. They will do so under the leadership of Moritz Wuttke, vice-chairman of the board of directors of Konodrac.

Javier Carreno, director of broadcast & data, is an executive with 20 years of experience in management, business development and sales in B2B environments, with experience in international expansion. He will also bring to Konodrac his experience as researcher of a new feasible digital advertising model for linear TV, based on visualization patterns, programmatic approach and the application of new data mining techniques.

On the other hand, Sergio Cuerda, director of programmatic sales, ha desarrollado un conocimiento único a lo largo de su carrera, trabajando durante los últimos 20 años para líderes en los ámbitos de adtech & martech, tales como DoubleClick, Epsilon, Salesforce o IPONWEB. Carreño will bring to Konodrac solid experience in the programmatic industry, especially in the definition of data-driven solutions for marketing departments in all types of organizations.

Jordi Gilabert, CEO of Konodrac, celebrates the incorporation of Carreño and Cuerda at a time when the firm is at a key point for its international expansion and growth “debido a la sólida posición de Konodrac en el mercado español en el ámbito de Data HbbTV al ofrecer servicios de data lake, analítica y/o publicidad digital ‘addressable’, en formato banner y en formato Video DAI, para TV lineal a más del 60% de los operadores de TV españoles. Esto nos permite afrontar la internacionalización de la compañía con muchos casos de éxito en clientes de ámbito nacional, autonómico e incluso local. Javier y Sergio aportarán su experiencia y su conocimiento a nivel internacional, y junto a Moritz Witker constituyen un equipo líder para desarrollar el negocio internacional a altas cuotas de crecimiento”.