Konodrac continues to bet on its internationalization with the signings of Javier Carreño and Sergio Cuerda

Javier Carreño and Sergio Cuerda have joined Konodrac as director of broadcast & data and director of programmatic sales, respectively.

Both professionals extensive experience they face the international expansion of the company, which occupies a prominent role in data markets HbbTV y digital advertising for linear TV in Spain. They will do so under the leadership of Moritz Wuttke, vice-chairman of the board of directors of Konodrac.

Javier Carreno, director of broadcast & data, is an executive with 20 years of experience in management, business development and sales in B2B environments, with experience in international expansion. He will also bring to Konodrac his experience as researcher of a new feasible digital advertising model for linear TV, based on visualization patterns, programmatic approach and the application of new data mining techniques.

On the other hand, Sergio Cuerda, director of programmatic sales, ha desarrollado un conocimiento único a lo largo de su carrera, trabajando durante los últimos 20 años para líderes en los ámbitos de adtech & martech, tales como DoubleClick, Epsilon, Salesforce o IPONWEB. Carreño will bring to Konodrac solid experience in the programmatic industry, especially in the definition of data-driven solutions for marketing departments in all types of organizations.

Jordi Gilabert, CEO of Konodrac, celebrates the incorporation of Carreño and Cuerda at a time when the firm is at a key point for its international expansion and growth "due to Konodrac's solid position in the Spanish market in the field of Data HbbTV by offering data lake, analytics and/or 'addressable' digital advertising services, in banner format and in Video DAI format, for linear TV to more than 60% of Spanish TV operators. This allows us to face the internationalization of the company with many success stories in national, regional and even local clients. Javier and Sergio will contribute their experience and knowledge at an international level, and together with Moritz Witker constitute a leading team to develop the international business at high growth rates.”