Pay television surpasses the barrier of 8 million subscribers

The two main TV groups (Mediaset and Atresmedia) concentrated 81% of advertising revenues on television in the last quarter of the year.

Los total income of television services They fell in 2020 by about 10% compared to 2019, according to the quarterly statistics data published in CNMCData by the National Markets and Competition Commission (CNMC). These data offer a snapshot of the audiovisual sector at the end of 2020, a year marked by the COVID-19 pandemic.

The last quarter of the year closed with total revenue of 500.6 million of euros for the open television y 531.6 million euros for television pay.

Los income derived from advertising on television (they include conventional advertising, sponsorships, telesales, telepromotions and product placement) were very similar to those of the fourth quarter of the previous year, standing at 530 million euros, with a year-on-year decline of 2.4% (very far from the historical drop of 45% in the second quarter of 2020 explained by the state of alarm decreed in Spain due to the Covid-19 crisis).

The highest advertising revenues in the quarter were for Atresmedia with 216.8 million euros and the group Mediaset with 212.3 million. These two television groups together represented 81% of television advertising revenues.

One million more in a year

The pay television for the first time he surpassed the barrier of 8 million subscribers at the end of 2020, after increasing by 13.6%, reaching 8.2 million; one million more subscribers than the previous year.

According to CNMC statistics, 78% of users had the service contracted in a packaged form.

During the fourth quarter of 2020, the consumption television average was 222 minutes per person per day the average being 3 hours and 42 minutes. These data reflect an increase of 37 minutes per viewer/day compared to the previous quarter (which was the summer quarter) and an increase of 11 minutes compared to the same quarter in 2019.

Television consumption (free and pay) was distributed 75.2% for DTT, 1.4% for satellite TV, and 23.4% for cable TV and IP TV platforms.

The most watched channels were Telecinco, Antena 3 and La 1, with audiences of 14.9%, 12.9% and 9.3%, respectively. By groups, Mediaset and Atresmedia were the leaders, with 28.1 and 27 audience share points in the quarter, respectively.