Digital content will double its value by 2026: 352 billion euros

The latest study of Juniper Research sheds light on the digital content market. Although it now moves an amount close to 173,000 million euros, the figure will reach 352,000 in 2026.

This growth, which is equivalent to a 105% in just five years, takes into account the pay-per-download revenue, spending on in-app content, subscription revenue on certain digital services y advertising spending on content. For the study, specific windows have been analyzed such as connected televisions, los immersive reality devices, computers, smartphones, speakers smart y pills.

The Juniper Research report Digital Content Monetisation: Emerging Opportunities, Future Outlook & Market Forecasts 2021-2026, source of the previously shared figures, identifies the video games as the sector that will generate the highest income by 2026. Specifically, it will represent the 45% of global market value. The text also points out that we will imminently witness the union between various digital content platforms to position their services in the market. The recent alliance between WarnerMedia y Discovery es good example of this.

Consumption via smartphones

Consumption habits will continue to move towards the expected trend: smartphones They will be the favorite consumption and interaction screens of the vast majority of the population. They will do it, as the co-author of the report points out, Saidat Giwa-Osagie, relying on emerging technologies such as augmented and virtual reality. These elements, sustained thanks to the deployment of new mobile telephone networks, will require new agents in the market to generate adapted content.

Likewise, the report pays special attention to two other elements that are expected to increase its market share: immersive reality headsets and smart speakers, which will have a market of 2,000 million current euros to the 6.6 billion in 2026, an increase in 275%.